Swirlers for hot drinks latest launch under Galaxy brand

Mars Chocolate UK has launched Galaxy Swirlers – easily breakable chocolate fingers designed for dipping into hot drinks and sharing with family and friends.

Tapping into the 22 billion hot drink occasions in-home every year, Galaxy Swirlers are available in two variants – Caramel Crunch and Shortbread Crunch. The rsp is £2.09 and there are 19 bars to a case.

Bep Dhaliwal, trade communications manager, says: “We are continuously looking to identify new flavours, formats and trends that complement our Galaxy chocolate perfectly, and Galaxy Swirlers is the next step in our journey.

“Galaxy Swirlers appeals to consumers who love to share with family and friends and enjoy chocolate with a hot drink, and is set to drive a new wave of shoppers to the category.”

The launch will be complemented by impactful PoS solutions that communicate the sharing moment Additionally, Galaxy will be on air for over 42 weeks this year with an investment of over £13 million, ensuring it will be front of mind for consumers when they are in-store.