Mondelez International has unveiled an on-pack promotion for its Maynards Bassetts range that gives consumers the chance to win a ‘bonkers day out’.
The top three winners will be given a pair of flights to New Zealand, £2,000 spending money and tickets to the Wacky Sheep Race event. A total of 100 other lucky consumers will win tickets to a ‘bonkers day out’ in the UK or Ireland, such as the World Pea Championships in Witcham and rabbit show jumping in Bradford, along with travel and £50 spending money. Vouchers for a complimentary candy bag from the Maynards Bassetts range will be given to 1000 other consumers.
The promotion will run on Maynards Bassetts Tangy Wine Gums, Wine Gums, Jelly Babies, Sports Mix, Liquorice Allsorts, Jelly Babies Berry Mix, Midget Gems, Bertie’s Jelly Mix, Juicy Chews, Liquorice Allsorts and Jelly Babies. Special packs will be available in depot from 28 April and the promotion will run from 1 May until 31 August.
Mondelez is also giving retailers a chance to win £100 in Love2Shop vouchers with its ‘Bonkers Display’ competition. To enter the prize draw, retailers simply upload a photo of their Maynards Bassetts promotional bags display between 15 May and 31 July. There will be six winners.
To help boost awareness, Maynards Bassetts will benefit from a £6 million brand marketing campaign in 2017, which will include TV and high impact in-store activity throughout the summer.
Katie Bashford, senior brand manager for Maynards Bassetts, comments: “Bonkers will target adults who have a silly side to them. The summer is a peak time for candy (Nielsen) and with attractive on-pack activations offering a strong opportunity to drive rate of sale, we hope to drive further category growth.”
Tel: Mondelez International (08702) 400861