Two new flavours of Lucozade Energy for wholesale

Two new flavours of Lucozade Energy have been introduced exclusively for the wholesale sector.

Blackcurrant Bliss and Pineapple Punch will be available from  27 March in £1 price-marked 380ml bottles.

Mark Sterratt, head of market, strategy and planning at Lucozade Ribena Suntory (LRS), said: “We know how important our brand is for the wholesale route to market, which is why we’re offering these flavours exclusively. They give a real point of difference from the multiples and are absolutely must-stock products for any retailer looking to boost sales this summer and beyond.

“The launch couldn’t be more timely too, with the warmer months just around the corner. This is a core selling period for soft drinks and provides a big opportunity for retailers – with the demand for impulsive chilled drink purchases at its highest between April and August.”

To support the launch, LRS has created a full range of eye-catching PoS materials, which will be available to order from April. From barkers and wobblers to colourful counter-top units, all material is designed to prompt purchase and keep the brand front of mind.