Product & Promotions News
Mars taps into the buzz of Euro 16 with #Believe
Mars, official supporter of The FA since 2009, is launching a brand new campaign, #Believe, which taps into the excitement ahead of Euro 16 – the biggest football tournament this […]
Wrigleys launches Doublemint mints and a new sugar-free gum recipe
Wrigley has overhauled the Doublemint brand with a new sugar-free recipe for the gum and the addition of new sugar-free Doublemint mints. The mints come in a single roll pack (rsp […]
Extensive trade support for Crabbie’s Grand National
With the 2016 Crabbie’s Grand National scheduled for 7-9 April, the UK’s number one selling alcoholic ginger beer is benefiting from a six-figure sum being invested in festival activation by brand owner Halewood […]
Amstel Bier relaunched with premium positioning
In May, Heineken will unveil a brand new look and revised pack formats for Amstel Bier in the off-trade. Tapping into the consumer trend towards premium lager, and following 25% […]
Vimto Remix aimed at families and teens
Nichols has announced the launch of Vimto Remix, a new drink that combines mango, strawberry and pineapple flavours with the secret Vimto recipe. Designed to appeal to both families and […]
PMPs and wholesaler support for Zip firelighters
SHS Sales & Marketing, which distributes Zip firelighters and wrapped firelogs on behalf of manufacturer Standard Brands, is urging the trade to stock up as wintry weather is forecast for the next […]
Maynards and Bassetts join forces to reinvigorate adult candy
Mondelez International is relaunching Maynards and Bassetts products under the ‘masterbrand’ Maynards Bassetts, with the aim of “reawakening adults’ desire for candy products with a little light-hearted silliness”. The portfolio of classic British […]
Glacéau smartwater unveils ‘Hit the Bottle’ campaign
Coca-Cola Enterprises has launched a new campaign for glacéau smartwater to tap into the ‘dry January’ trend. Based on the slogan ‘Going dry this January?’, the initiative champions those choosing to […]
Butterkist Yogurt Coated Popcorn coming soon
Tangerine Confectionery has set its sights on revolutionising the popcorn market with the launch of Butterkist Yogurt Coated Popcorn. Rolling out in late January, the new recipe captures the consumer […]
Walkers Squares now available in 50p PMPs
Stockists of Walkers Squares can now get their hands on 50p price-marked bags, brand owner PepsiCo has announced. In independents and symbol stores, the top 12 best-selling £1 PMPs account […]
Round-pound price mechanic added to Grace Aloe Vera Drinks range
Grace Foods has set its sights on accelerating growth across its Grace Aloe Vera Drinks range by adding a £1 price flash on Original, Strawberry, Mango and Peach variants. Available […]
Mars Chocolate expands 50p PMP range
Mars Chocolate has expanded its portfolio of price-marked lines by including six popular single-serve packs. Mars, Snickers, Twix, Bounty and Maltesers are now obtainable in price-marked versions, with Maltesers Teasers […]
