Diet Coke promotion appeals to predominately female audience

Coca-Cola European Partners (CCEP) is offering consumers the chance to win £5,000 every day in the latest on-pack promotion on Diet Coke.

In addition, new beauty, fashion, music and travel graphics on packs of Diet Coke and Diet Coke Caffeine Free have been designed to appeal to the wish lists of the brand’s 4.1 million, and predominately female, weekly drinkers (Nielsen).

The competition will run from 11 September to 22 October and will appear on a range of formats, including 330ml cans and multipacks, and 1.75-litre and 500ml PET bottles, which will also be available in a PMP format.

Consumers can be a part of the competition by entering a unique promotion code, found on every promotional pack, online at throughout the six-week period.

The £419 million brand (Nielsen) will receive further support from a marketing campaign that includes TV, digital and out-of-home advertising, as well as an ongoing partnership with ambassador, Holly Willoughby.

Simon Harrison, operational marketing director GB at Coca-Cola European Partners, says: “The new campaign and limited-edition packaging design will tap into the passion points of Diet Coke’s loyal audience, delivering great stand out on shelf and rewarding winners with £5,000 to splash out on luxuries.

“The exciting prospect of winning will encourage both existing and new consumers to buy the much-loved soft drink brand, helping wholesalers and retailers maximise sales in the summer wind-down.”

Tel: Coca-Cola European Partners (01733) 828000

Published Date: September 6, 2017
Category: Product & Promotions News