Boost Drinks launches £25,000 promotion on 500ml PETs

Boost Drinks will be launching an on-pack promotion on its 500ml PET price-marked bottles in September, promising over 1,000 winners a total prize fund of £25,000 in cash, Amazon vouchers and cinema tickets.

Promotional packs feature a printed code, which consumers will be asked to input into a Boost microsite to find out instantly if they are a winner.

All entrants will also be placed into a prize draw to win a £2,500 Virgin gift card to create a lifetime experience. The winner will be announced on 15 December.

PoS for the promotion will start appearing in depots from late August, and 12 lucky retailers will win £1,000 each.

Natalie Rich, marketing controller at Boost Drinks, explains: “Supporting our independent retailers, this prize draw rewards their support of Boost. Each outer case will feature a token on the shrinkwrap, which, post-purchase, the retailer can ‘tear & share’, returning it to Boost by post or by emailing a picture.”

Retailers who return their token will then be entered into a weekly prize draw to win £1,000 cash. The first draw will take place on 29 September, and each week thereafter until 15 December.

The 500ml on-pack promotion will be supported by out-of-home and digitial advertising, PR and social media activity.