New advertising campaign takes off for Thatchers Gold cider

Thatchers Cider has launched a new campaign for its flagship brand, Thatchers Gold.

To be shown on air for the first time on 24 June during coverage of the first British Lions Test v New Zealand, the advert represents the second phase of the ‘What Cider’s Supposed to Taste Like’ platform, which is designed to convey the Thatcher family’s uncompromising commitment to the quality of their cider.

Fourth-generation family member Martin Thatcher and chief cidermaker Richard Johnson feature in the advert, which was shot on location in the Somerset towns of Axbridge and Chelvey, as well as on Thatchers Myrtle Farm.

To be seen by adults over 200 million times over the summer, the advert will continue to appear within live sport, including The British F1 Grand Prix, The Confederations Cup, The Tour De France, Royal Ascot, a further two Lions test matches and premiership football and rugby. There will also be a significant Video on Demand (VoD) presence, and the commercial will  run in cinemas across the UK.

Marketing director Yvonne Flannery comments: “This is a commercial that is affectionate, humorous and warmhearted, but is clear in its message that Thatchers Cider tastes as good as it should.”

Thatchers is supporting its brands this year with a major campaign to ensure its ciders remain front of mind with consumers. Alongside TV, the campaign includes outdoor advertising, PR, sampling events, social media and digital acvitity, as well as national events and festivals, including Glastonbury Festival, GoldCoast OceanFest, and Cambridge Folk Festival.

Tel: Thatchers Cider (01934) 822862

Published Date: June 23, 2017
Category: Product & Promotions News