Product & Promotions News
Diet Coke promotion appeals to predominately female audience
Coca-Cola European Partners (CCEP) is offering consumers the chance to win £5,000 every day in the latest on-pack promotion on Diet Coke. In addition, new beauty, fashion, music and travel […]
Nurishment launches #OLDSKOOLNEWCOOL brand-builder
Nurishment, the UK’s No.1 nutritionally enriched milk drink (IRI) from Grace Foods, is going retro with the launch of #OLDSKOOLNEWCOOL, its biggest ever social media brand-builder. In a wide-ranging marketing […]
Trebor Softmints introduced in 100g pots for on the go
Mondelez has launched its Trebor Softmints in a 100g pot format in both the peppermint and spearmint variants. Available with an rsp of £1.70, in cases of 36, the new […]
UK launch of well-known Indian brand Tata Salt in retail and foodservice
Tata Chemicals Europe (TCEL) has launched the Tata Salt brand in the UK. The initial target market is the Indian diaspora in the UK, people who know and value the […]
Boost Drinks launches £25,000 promotion on 500ml PETs
Boost Drinks will be launching an on-pack promotion on its 500ml PET price-marked bottles in September, promising over 1,000 winners a total prize fund of £25,000 in cash, Amazon vouchers […]
Consumers asked to ‘choose or lose’ Walkers crisp flavours
In a new campaign called ‘Choose Me or Lose Me?’, PepsiCo is offering Walkers crisps customers the chance to keep their favourite flavours or risk losing them to new flavours […]
goodnessKNOWS is Mars’ biggest brand launch in 20 years
Mars Chocolate UK has announced the launch of goodnessKNOWS, its biggest brand launch in the UK since Celebrations. The product features four snackable squares crammed with fruit, whole nuts and […]
Panasonic unveils new packaging and adds extra power
Panasonic Energy, Europe’s largest battery manufacturer, is introducing new packaging across its range as part of a global packaging overhaul for 2017. In addition, the company is giving a power […]
New advertising campaign takes off for Thatchers Gold cider
Thatchers Cider has launched a new campaign for its flagship brand, Thatchers Gold. To be shown on air for the first time on 24 June during coverage of the first […]
Kerry Foods embarks on Fire & Smoke #PITSTOP roadshow
Kerry Foods has embarked on a roadshow to build on the success of the Fire & Smoke brand. Featuring a variety of games, jukebox music and great food, the #PITSTOP […]
Grace Foods promotes Caribbean Food Week
Grace Foods, the UK’s leading supplier of Caribbean food and drink (IRI), has a programme of trade and consumer activities to celebrate Caribbean Food Week, which takes place on 21-28 […]
New-look Rio launched in 500ml PET bottle
In the second wave of development following its Brazilian street art-inspired redesign, Hall & Woodhouse has launched its bestselling Rio Tropical in a 500ml PET format. Tropical Light (no added […]
