Product & Promotions News
Egg ‘n’ Spoon Oreo joins Cadbury Easter range
Mondelez International has followed up on the success of two of its power brands with the launch of Cadbury Dairy Milk Egg ‘n’ Spoon Oreo, which aims to drive incremental sales in sharing formats. The […]
MaltEaster Bunny and Golden Eggs back for Easter
Next Easter will see the return of Mars Chocolate UK’s MaltEaster Bunny, available as a single (rsp 62p) and a pack of five (rsp £2.39). MaltEaster Mini-Bunnies and Family Mix […]
Arty designs for the Clipper range
Clipper has launched a new range of papers and filters with distinctive and contemporary packaging. The five different types of papers feature design collections commissioned from five renowned graphic artists, […]
No Added Sugar Yazoo launches in September
Yazoo, the No.1 flavoured milk drinks brand from FrieslandCampina (IRI), is introducing a No Added Sugar milk drink. After more than two years in development, the new range is expected to generate […]
Rustlers releases ‘official anthem’ for Euro 2016
Leading flame-grilled burger brand Rustlers has enlisted the help of football legend Peter Shilton, the most capped England player of all time, and Chesney Hawkes to release a ‘realistic’ football […]
Rubicon Spring launched with bold colours and flavours
AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of June. Available in four variants […]
Juicies pure frozen fruit bar now available in the UK
Tasman Bay Foods of New Zealand has set up a European sales and marketing division to start selling its award-winning Juicies pure frozen fruit bar in the UK. Juicies use over 80% […]
UB: how to achieve better biscuit sales
United Biscuits has launched a ‘Better Biscuits, Best Sellers’ initiative, aimed at achieving total biscuit category growth by up to £88 million in the next five years. The campaign supports the company’s current advice platform […]
Mars taps into the buzz of Euro 16 with #Believe
Mars, official supporter of The FA since 2009, is launching a brand new campaign, #Believe, which taps into the excitement ahead of Euro 16 – the biggest football tournament this […]
Wrigleys launches Doublemint mints and a new sugar-free gum recipe
Wrigley has overhauled the Doublemint brand with a new sugar-free recipe for the gum and the addition of new sugar-free Doublemint mints. The mints come in a single roll pack (rsp […]
Extensive trade support for Crabbie’s Grand National
With the 2016 Crabbie’s Grand National scheduled for 7-9 April, the UK’s number one selling alcoholic ginger beer is benefiting from a six-figure sum being invested in festival activation by brand owner Halewood […]
Amstel Bier relaunched with premium positioning
In May, Heineken will unveil a brand new look and revised pack formats for Amstel Bier in the off-trade. Tapping into the consumer trend towards premium lager, and following 25% […]
