Product & Promotions News
New Good Mornings campaign for belVita Breakfast
Mondelez has launched new television advertising for belVita Breakfast as part of its new ‘Good Mornings’ marketing campaign. The initiative also includes a documentary-style video, developed for digital activation and […]
Premier Foods urges wholesalers to get baking for charity
Premier Foods has launched the McDougalls Wholesaler Baking Team of the Year competition. Backed by the Federation of Wholesale Distributors (FWD) and the Craft Guild of Chefs, this competition is a […]
Premier Foods supports wholesalers with festive displays
Premier Foods has been supporting the wholesale channel during the festive season with the creation of bespoke Christmas inspired displays. The activity has focused on the company’s Christmas favourites, including […]
Walkers Crisps potato growers use more sustainable methods
PepsiCo UK & Ireland has halved the amount of water and carbon used to grow potatoes for Walkers Crisps in water-stressed areas as part of its ‘50 in 5’ commitment […]
Egg ‘n’ Spoon Oreo joins Cadbury Easter range
Mondelez International has followed up on the success of two of its power brands with the launch of Cadbury Dairy Milk Egg ‘n’ Spoon Oreo, which aims to drive incremental sales in sharing formats. The […]
MaltEaster Bunny and Golden Eggs back for Easter
Next Easter will see the return of Mars Chocolate UK’s MaltEaster Bunny, available as a single (rsp 62p) and a pack of five (rsp £2.39). MaltEaster Mini-Bunnies and Family Mix […]
Arty designs for the Clipper range
Clipper has launched a new range of papers and filters with distinctive and contemporary packaging. The five different types of papers feature design collections commissioned from five renowned graphic artists, […]
No Added Sugar Yazoo launches in September
Yazoo, the No.1 flavoured milk drinks brand from FrieslandCampina (IRI), is introducing a No Added Sugar milk drink. After more than two years in development, the new range is expected to generate […]
Rustlers releases ‘official anthem’ for Euro 2016
Leading flame-grilled burger brand Rustlers has enlisted the help of football legend Peter Shilton, the most capped England player of all time, and Chesney Hawkes to release a ‘realistic’ football […]
Rubicon Spring launched with bold colours and flavours
AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of June. Available in four variants […]
Juicies pure frozen fruit bar now available in the UK
Tasman Bay Foods of New Zealand has set up a European sales and marketing division to start selling its award-winning Juicies pure frozen fruit bar in the UK. Juicies use over 80% […]
UB: how to achieve better biscuit sales
United Biscuits has launched a ‘Better Biscuits, Best Sellers’ initiative, aimed at achieving total biscuit category growth by up to £88 million in the next five years. The campaign supports the company’s current advice platform […]
