Kids go free to top attractions with Radnor Fizz

Leading school drinks manufacturer Radnor Hills has partnered with Europe’s largest entertainment group Merlin Entertainments to offer ‘Kids Go Free’ entry to some of the UK’s top attractions in a new on-pack promotion.

Focusing on its school-compliant drinks range Radnor Fizz, the #KIDSGOFREE campaign kicked off this month with over 15 million promotional bottles being produced that will include offers for DreamWorks Tours Shrek’s Adventure! London or Sea Life Aquariums in the UK.

Supported by PR, in-school activation and a social media campaign, the promotion aims to help school caterers increase their soft drinks sales and will run across a range of flavours including Apple, Orange, Sour Cherry, Tropical, Forest Fruits and Peach.

Chris Sanders, sales director at Radnor Hills, comments: “As a company we are committed to creating great tasting soft drinks for schools that kids love but it’s always great to be able to offer something extra!  We know how expensive family days out can be, but also how important they are, so this promotion aims to help families entertain their kids for less.”

To claim the free vouchers, customers simply peel off the Radnor Fizz label to reveal the voucher on the reverse. They will then need to take their voucher with them to the attraction to claim their prize; the voucher will only be redeemable when a full-priced adult ticket is purchased. Parents will also be able to avoid queues and book online at www.radnorhills.co.uk/kidsgofree using the unique code printed on the back of the label. Vouchers are valid until 31 December 2018.

Radnor Fizz 330ml bottles contain no added sugar and offer children one of their recommended five-a-day portions in every bottle. Radnor Hills produces over 40 million school drinks a year at its site in Powys, mid- Wales.