Yorkshire Tea Decaf now in 40s PMP for wholesale and convenience

Taylors of Harrogate has launched a new Yorkshire Tea Decaf £1.89 price-marked pack of 40 tea bags exclusively for the wholesale and convenience channels. 

The black tea brand, which recently climbed to sixth place in YouGov’s 2017 BrandIndex, has extended its Decaf range to include the 40s PMP, in cases of five, to better serve the wholesale and convenience channels – until now, Yorkshire Tea Decaf PMP has been available in an 80s PMP only.

The new format has been introduced following a strong performance by Yorkshire Tea Decaf both in the latest 52 weeks (+9.7%) and latest 12 weeks (+8.6%) (IRI), along with the overall positive performance of decaf in the tea market, which is up by 9.3% in the latest 12 weeks.

Helen Boulter, channel controller at Taylors of Harrogate, says: “We understand how important price-marking is for the wholesale and convenience sectors and are delighted to be able to launch this new PMP, which is the perfect size and price for both sectors.

“We go to great lengths to make tea properly – especially for our decaf. We created a blend of top-quality African teas that don’t lose their flavour when they’re decaffeinated, so you can cut down on caffeine and still enjoy a lovely cup of tea.”