Smaller case size introduced for Nestlé Confectionery singles
Nestlé Confectionery has introduced a new smaller case size for the convenience channel across a range of its best-selling singles including all the ‘2 for £1’ PMPs.
The new 24-count case, which is a permanent change to the outer size, is being used for KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium, Aero Milk Medium, Toffee Crisp, Yorkie Original and Yorkie Raisin and Biscuit. Smarties will also be moving to the 24-count outer at a later date.
Rowntree’s Fruit Pastilles and Polo Original, Sugar Free and Spearmint are all moving to a 32-count outer.
The new outer sizes, which will benefit from a redesign to create consistency across the Nestlé Confectionery brands, are designed to benefit consumers and retailers alike. For retailers, the smaller outers require a lower cost outlay and are therefore beneficial to cash flow, while consumers will be able to buy products at their optimum quality, as smaller outers will sell through the shops more quickly, ensuring that the products are even fresher.
Nestlé claims to be the first major confectionery manufacturer to introduce smaller outers across its core singles products. The move follows another Nestlé initiative to benefit the wholesale and convenience channel – a permanent ‘2 for £1’ price mark flash on the company’s favourite singles last summer. These packs are exclusive to the channel.
Both PMPs and standard non-PMPs will be available in the 24-count outers.
Tel: Nestlé Confectionery 020-8686 3333