Jenny Wren, the Kentish chocolate firm, has introduced its first-ever Christmas box for the “neglected” sub-£10 gifting category.
Based on a three-layered folding format, the Christmas Collection features 12 hand-finished Belgian chocolates and truffles, including Fleur de Sel caramel, raspberry yoghurt and white mocha. The rsp is £7.99
Jenny Wren is the only independent chocolate brand to feature in Palmer and Harvey’s Christmas catalogue. The supplier was set up in July 2016 by ex-Boots, Kimberly-Clark and ABF buyer and brand manager Mike Stainfield. It was launched with three box variants (milk, dark and mixed chocolate), followed five months later with a range of 100g bars. To date, the products are listed in more than 400 independent stockists across the UK.
Mike Stainfield, MD of Jenny Wren, says: “We all know that giving and sharing chocolates at Christmas is a huge opportunity, but mid-range is poorly served and that’s where we slot in. We make the only chocolate gift boxes that you can buy for under £10 and still get a ‘wow!’ from the recipient. Add in some quality Belgian chocolates – and given the success of our existing gift box – and we’ve no doubt that this will prove a big hit at Christmas.”
Tel: Jenny Wren (01892) 322059