Product & Promotions News
Limited-edition M&M’s Crunchy Caramel launched by Mars Wrigley
Mars Wrigley Confectionery has introduced a new limited-edition variant to the bitesize category, M&M’s Crunchy Caramel. The new product is available in singles (rsp 66p), treat bags (rsp £1.19 and £1 PMP) […]
Kenco offers 3001 prizes including £1923 in promotion for professionals
Kenco The Coffee Company is offering workers the chance to win 3,001 Cofficionado prizes to enhance their coffee experiences. The giveaway is part of Kenco’s £9 million package of activity […]
Simplee Aloe launches 100% natural and low-sugar Aloe Vera Water
Aloe vera juice company Simplee Aloe has launched “the first 100% natural and low-sugar Aloe Vera Water to reach the UK market”. Corresponding with the UK government’s sugar tax, Simplee […]
Flipz launched by pladis following success in America
Pladis has added one of America’s favourite treats to its UK portfolio – the chocolate-covered pretzel snack Flipz. In the US, Flipz is currently worth $61m at retail sales value, […]
Radnor Hills Plus Energy and Protein drinks introduced
Radnor Hills has launched two enhanced water products, Radnor Plus Energy and Radnor Plus Protein. Radnor Plus Energy gives consumers “the same kick as a cup of coffee but with […]
Republic Technologies relaunches matches range for broader audience
Republic Technologies is relaunching its matches range with new packaging and a category-boosting extension. General sales manager Gavin Anderson describes the relaunch as “one of the biggest initiatives seen in […]
Walkers celebrates 70 years with limited editions and marketing support
PepsiCo is celebrating the 70th anniversary of Walkers with a multi-channel campaign and the launch of six limited-edition flavours. The new variants, which are inspired by the nation’s favourite tastes over the decades, […]
McVitie’s ‘Sweeter Together’ campaign launched with trade activity
Pladis has announced the launch of its new McVitie’s Masterbrand campaign, ‘Sweeter Together’, which shows how the act of sharing a biscuit has the power to bring people together. The […]
Maynards Bassetts Wine Gums Mocktails launched by Mondelez
Mondelez International has unveiled Maynards Bassetts Wine Gums Mocktails, which aims to broaden the brand’s appeal to younger adults. Available from 5 March, the new variant will see non-alcoholic strawberry […]
Nestlé Purina launches Felix Concoctions for cats
Nestlé Purina has introduced Felix As Good As It Looks Concoctions, comprising ‘surprising recipe combinations’ for cats. Available in single-serve pouches, the new range is offered in Meaty Recipes and […]
Smaller case size introduced for Nestlé Confectionery singles
Nestlé Confectionery has introduced a new smaller case size for the convenience channel across a range of its best-selling singles including all the ‘2 for £1’ PMPs. The new 24-count […]
Yorkshire Tea Decaf now in 40s PMP for wholesale and convenience
Taylors of Harrogate has launched a new Yorkshire Tea Decaf £1.89 price-marked pack of 40 tea bags exclusively for the wholesale and convenience channels. The black tea brand, which recently […]
