Accolade Wines promoted its new ProsEcho Falls sparkling wine with a sparkling waterfall at Waterloo Station. Crowds were greeted by Love Island finalist Laura Anderson, who handed out 500 samples to commuters during the evening rush-hour period.
David White, marketing director, says: “27% of Echo Falls’ shoppers drink the brand for a special celebration so it was the perfect time to engage thousands of Waterloo commuters in the run-up to Christmas.
“Having Laura there was a great way of bringing the memory of our successful Love Island partnership to a cold winter’s day.”
The ProsEcho Falls waterfall will be popping up in Birmingham Bull Ring on Friday 14 December.
Tel: Accolade Wines (01932) 428600