Nairn’s launches two gluten-free snack ranges

Nairn’s has introduced Pop Oats – the first ever, gluten-free popped oat snack – and an Oat Bar selection that has 40% less sugar than the average fruit/cereal bar.

Nairn’s Pop Oats aim to compete with other popular popped snacks from a taste and texture perspective, but with the added health benefit of being made from gluten-free wholegrain oats. At only 83 calories per pack, they are a source of fibre and have 60% less fat than regular fried crisps. They are available in three flavours: Salt & Vinegar, BBQ and Sour Cream & Chive, with an rsp of 80p for a 20g bag.

Designed for the growing ‘on the go’ occasion, the gluten-free flapjack-style Oat Bars are high in fibre, rich in vitamins and minerals, and suitable for vegans. There are three varieties – Apple & Cinnamon, Cacao & Orange and Mixed Seeds & Protein – with an rsp of 89p. There is also a four-bar multipack (rsp £2.49).

Martyn Gray, managing director of Nairn’s, comments: “Demand for ‘free from’ products has never been higher, and research shows growth from younger shoppers who are looking for convenient & healthy snacking options to consume ‘on the go’ which don’t compromise on taste. As oats and health have always been at the heart of everything Nairn’s do, we don’t have to add extra sugar or fat to make our gluten-free products taste great and that’s central to our overall brand philosophy of simple, natural and wholesome.”