Product & Promotions News
Maynards Bassetts Wine Gums Mocktails launched by Mondelez
Mondelez International has unveiled Maynards Bassetts Wine Gums Mocktails, which aims to broaden the brand’s appeal to younger adults. Available from 5 March, the new variant will see non-alcoholic strawberry […]
Nestlé Purina launches Felix Concoctions for cats
Nestlé Purina has introduced Felix As Good As It Looks Concoctions, comprising ‘surprising recipe combinations’ for cats. Available in single-serve pouches, the new range is offered in Meaty Recipes and […]
Smaller case size introduced for Nestlé Confectionery singles
Nestlé Confectionery has introduced a new smaller case size for the convenience channel across a range of its best-selling singles including all the ‘2 for £1’ PMPs. The new 24-count […]
Yorkshire Tea Decaf now in 40s PMP for wholesale and convenience
Taylors of Harrogate has launched a new Yorkshire Tea Decaf £1.89 price-marked pack of 40 tea bags exclusively for the wholesale and convenience channels. The black tea brand, which recently […]
Bradburys launches easy-to-serve cheeseboards for foodservice
Bradburys, the UK’s largest independent cheese supplier, is launching a new range of easy-to-serve cheeseboards under the Yes Chef! brand for foodservice outlets. These range from classic and ploughmans cheeseboards to […]
Kids go free to top attractions with Radnor Fizz
Leading school drinks manufacturer Radnor Hills has partnered with Europe’s largest entertainment group Merlin Entertainments to offer ‘Kids Go Free’ entry to some of the UK’s top attractions in a […]
Coca-Cola Zero Sugar renews ‘First Taste’ campaign
Coca-Cola European Partners (CCEP) has brought back a renewed version of its advert for Coca-Cola Zero Sugar, ‘First Taste’, encouraging consumers to try the drink for the first time. The […]
Mondelez launches new global positioning for Cadbury
Mondelez International has launched a new global brand platform for Cadbury, which will “shine a light on the kindness and generosity that we see in society every day”. The campaign […]
Fuze low-cal iced tea launched by Coca-Cola European Partners
Coca-C0la European Partners has launched its Fuze Tea brand in the UK. Black Tea Peach with a touch of hibiscus and Green Tea Mango with a hint of chamomile variants […]
VK launches Christmas jumper giveaway on social media
VK, the number one student RTD, will launch its Christmas jumper giveaway later this month on social media and into the arms of students. Jumping on the back of the […]
Jenny Wren Christmas Collection launch follows P&H listing
Jenny Wren, the Kentish chocolate firm, has introduced its first-ever Christmas box for the “neglected” sub-£10 gifting category. Based on a three-layered folding format, the Christmas Collection features 12 hand-finished […]
Walkers ‘Movie Night’ promotion taps into sharing opportunity
PepsiCo is tapping into the family sharing opportunity, which has grown by 17% over the last three years (Kantar), by offering movies to shoppers with its latest on-pack promotion on […]
