Product & Promotions News
Radnor Hills Plus Energy and Protein drinks introduced
Radnor Hills has launched two enhanced water products, Radnor Plus Energy and Radnor Plus Protein. Radnor Plus Energy gives consumers “the same kick as a cup of coffee but with […]
Republic Technologies relaunches matches range for broader audience
Republic Technologies is relaunching its matches range with new packaging and a category-boosting extension. General sales manager Gavin Anderson describes the relaunch as “one of the biggest initiatives seen in […]
Walkers celebrates 70 years with limited editions and marketing support
PepsiCo is celebrating the 70th anniversary of Walkers with a multi-channel campaign and the launch of six limited-edition flavours. The new variants, which are inspired by the nation’s favourite tastes over the decades, […]
McVitie’s ‘Sweeter Together’ campaign launched with trade activity
Pladis has announced the launch of its new McVitie’s Masterbrand campaign, ‘Sweeter Together’, which shows how the act of sharing a biscuit has the power to bring people together. The […]
Maynards Bassetts Wine Gums Mocktails launched by Mondelez
Mondelez International has unveiled Maynards Bassetts Wine Gums Mocktails, which aims to broaden the brand’s appeal to younger adults. Available from 5 March, the new variant will see non-alcoholic strawberry […]
Nestlé Purina launches Felix Concoctions for cats
Nestlé Purina has introduced Felix As Good As It Looks Concoctions, comprising ‘surprising recipe combinations’ for cats. Available in single-serve pouches, the new range is offered in Meaty Recipes and […]
Smaller case size introduced for Nestlé Confectionery singles
Nestlé Confectionery has introduced a new smaller case size for the convenience channel across a range of its best-selling singles including all the ‘2 for £1’ PMPs. The new 24-count […]
Yorkshire Tea Decaf now in 40s PMP for wholesale and convenience
Taylors of Harrogate has launched a new Yorkshire Tea Decaf £1.89 price-marked pack of 40 tea bags exclusively for the wholesale and convenience channels. The black tea brand, which recently […]
Bradburys launches easy-to-serve cheeseboards for foodservice
Bradburys, the UK’s largest independent cheese supplier, is launching a new range of easy-to-serve cheeseboards under the Yes Chef! brand for foodservice outlets. These range from classic and ploughmans cheeseboards to […]
Kids go free to top attractions with Radnor Fizz
Leading school drinks manufacturer Radnor Hills has partnered with Europe’s largest entertainment group Merlin Entertainments to offer ‘Kids Go Free’ entry to some of the UK’s top attractions in a […]
Coca-Cola Zero Sugar renews ‘First Taste’ campaign
Coca-Cola European Partners (CCEP) has brought back a renewed version of its advert for Coca-Cola Zero Sugar, ‘First Taste’, encouraging consumers to try the drink for the first time. The […]
Mondelez launches new global positioning for Cadbury
Mondelez International has launched a new global brand platform for Cadbury, which will “shine a light on the kindness and generosity that we see in society every day”. The campaign […]
