The £1.99 price-marked one-litre bottles are available exclusively to convenience retailers in the Orange & Mango and Peach & Raspberry flavours. There are also special trade offers.

With twice the fruit content of regular squash, Robinsons Fruit Creations is designed to be ‘the perfect everyday premium option for adults that’s worth paying a little bit more for’. The brand is already worth over £20 million in retail sales value, making it the biggest soft drinks launch of 2018 (Nielsen). In addition, the product’s popularity among consumers resulted in it winning Product of the Year 2019 in the UK’s biggest consumer survey of product innovation for the soft drinks category (Kantar TNS).

Trystan Farnworth, commercial director, convenience and impulse at Britvic, comments: “The Product of the Year accolade further cements what an incredible launch Robinsons Creations was within the soft drinks category and how successful it has been across the past year. The launch of the price-marked pack comes at the perfect time as the range is back on TV until March, meaning the product is front of mind for shoppers.”

Alongside the Fruit Creations roll-out, the Robinsons core range has a new price-marked deal of ‘2 for £2.50’ within the convenience channel, running on the 900ml Apple & Blackcurrant, Orange & Pineapple, Tropical, Orange and Summer Fruits variants.