Trebor sugar-free hard-boiled mints launched by Mondelez

Mondelez has launched the first sugar-free hard-boiled range under the Trebor brand.

Cool Drops Sugar Free comes in two flavours, Extra Fresh and Lemon, in a 28g flip-top box with less than 100 kcal per pack. Price-marked packs and unmarked packs are available, with rsps of 50p and 60p respectively, and there are 12 packs to a case.

Trebor leads the mint market with a 34% share (Nielsen). This launch aims to drive category growth, while capitalising on the growing sugar-free wellbeing trend and refreshing hard-boiled candy sub-segment.

Laura Trampe, brand manager for Trebor, says: ‘‘We’ve undertaken extensive consumer research, finding that the new format was very well received by consumers. Trebor Cool Drops Sugar Free aims to help retailers drive incremental sales by expanding the brand into a new segment and also brings excitement to consumers by combining proven trendy flavours with the increasing demand for sugar-free products.’’ 

Tel: Mondelez International (01214) 582000

Published Date: January 21, 2019
Category: Product & Promotions News