Product & Promotions News
Euro Food Brands appointed UK distributor for Ainsley Harriott range
Euro Food Brands has been appointed the new UK distributor for Ainsley Harriott flavoured couscous and premium cup soup. The Ainsley Harriott range has recently undergone a packaging revamp, giving […]
Carrs Foods rolls out Baker Street products with benefits
Carrs Foods has launched four new products within the Baker Street range – Deli Rolls in two variants and Ciabatta Loaf and Rolls. Tapping into the growing trend for seeded […]
Cooks&Co launches full-flavour duty-free cooking wines
Fine food specialist Cooks&Co has launched red and white full-flavour, duty-free cooking wines into foodservice. The launch follows the introduction last year of legislation imposing duty on any alcoholic drinks […]
‘Mugfuls of Joy’ cash giveaway on Mug Shot to end January blues
Symington’s plans to end the ‘January blues’ with its Mugfuls of Joy campaign for its Mug Shot brand. The £1.1 million consumer promotion is giving out £50,000 worth of instant […]
ProsEcho Falls sparkling wine for London and Birmingham commuters
Accolade Wines promoted its new ProsEcho Falls sparkling wine with a sparkling waterfall at Waterloo Station. Crowds were greeted by Love Island finalist Laura Anderson, who handed out 500 samples […]
New Year launch for McVitie’s Jaffa Cakes Nibbles
Pladis is taking its £54 million McVitie’s Jaffa Cakes brand into new territory with the launch of Jaffa Cakes Nibbles. Available from 7 January, the new product features the familiar […]
Nairn’s launches two gluten-free snack ranges
Nairn’s has introduced Pop Oats – the first ever, gluten-free popped oat snack – and an Oat Bar selection that has 40% less sugar than the average fruit/cereal bar. Nairn’s […]
Britvic and Diabetes UK announce a three-year partnership
Britvic plc and Diabetes UK have announced a new three-year partnership. Through a combination of corporate donation and employee fundraising, Britvic will aim to raise £500,000 to improve the lives […]
Nestlé Professional launches limited-edition designer coffee tins
Nescafé Azera has partnered with graphic design students from the University of Creative Arts to produce a collection of limited-edition designs on the brand’s ‘sqround’ tins. Available now, the first […]
Christmas TV advert for Walkers aims to fuel debate
PepsiCo is supporting its recent launch of Walkers Christmas dinner-flavoured crisps with a new TV advert that will run throughout the festive season. There are two limited-edition multipacks, one including […]
On-the-go Alpro Caffè Cup launched for convenience channel
Alpro is building on the launch of Alpro Caffè by adding a convenience format to the range. A blend of Alpro’s popular plant-based ingredients with single origin coffee, the on-the-go […]
Limited-edition J2O Glitterberry is back – and earlier this year
J₂O’s favourite limited-edition flavour, J₂O Glitterberry, is back and this year and Britvic has made it available earlier than in previous years to allow the trade to maximise seasonal sales […]
