Taylors of Harrogate has announced plans to make its award-winning coffee bags available to the hotel sector from October onwards.
Taylors is the biggest coffee bags brand in the UK (IRI), and the company plans to make its Rich Italian coffee bags available to hoteliers in packs of 80. The blend of African and Latin American ground coffee brews in two minutes, with each bag individually-wrapped to ensure it stays fresh. The coffee bags work just like teabags but for ground coffee.
The move is supported by recent consumer research, commissioned by the brand through YouGov, which found that only a quarter of people (25%) who have stayed in a hotel in the UK would describe the in-room complimentary coffee offering as being of good quality, with most wishing it was better. A total of 38% of adults who drink in-room complimentary coffee in UK hotels said in-room drinks are reflective of the hotel’s overall catering offer.
Natalie King, out of home manager at Taylors of Harrogate, says: “The demand for quick, easy, high quality fresh coffee in hotels has never been greater, so we’re excited to be launching a genuinely decent coffee that no longer needs to be difficult. The coffee bags are freshly sealed for ultimate flavour and all you need is a kettle.
“Taylors coffee bags deliver all the flavour of roast and ground coffee but with none of the fuss, enabling hoteliers to deliver on the quality guests are so clearly looking for, without having to invest in expensive in-room coffee machines, yet delivering a step up from instant.
“Guests will no doubt wonder why we didn’t think of them before!”
Published Date: August 1, 2019