Vimto backed by £3.5 million ‘I see Vimto in You’ campaign

Vimto is investing £3.5 million in a marketing campaign that is an evolution of the 2018 ‘I See Vimto in You’ activity.

The 2019 activity includes personalised advertising for video-on-demand and cinema, as well as a TV advert which premiered during ITV’s Love Island and radio ads. In addition, the brand will continue to build on its social and digital presence throughout the year.

Sales of Vimto are currently at their highest ever, with one in four households now buying it. Worth £89 million and significantly outperforming the category with sales growth of 14.6% (Nielsen), Vimto is now the UK’s 10th most chosen beverage brand (Kantar).

Becky Unwin, senior brand manager, Vimto, says: “We’re incredibly proud of the ‘I See Vimto in You’ creative idea and execution, especially how it successfully repositioned the brand with our 16-19 target audience.

“Our 2018 campaign saw record-breaking results, with engagement levels more than double the industry standard and brand advocacy growing by +9% (Nielsen). The 2019 extension will drive the campaign further and explore new channels. We’re ensuring an always on approach too, just like our teen audience.”

Vimto is also bringing the campaign to life in store through engaging PoS, and consumers can win a range of prizes, from a month’s supply of Vimto to an iPhone XR.

Tel: Vimto (01925) 222222

Published Date: June 18, 2019
Category: Product & Promotions News