Product & Promotions News
Kellogg’s launches £8.5 million TV campaign and new on-the-go options
Kellogg’s has grouped together its most iconic cereal brands in a £8.5 million TV campaign. The primetime campaign ‘Whatever you do, we do breakfast’ aims to show the diversity of […]
Make the most of RYO with Holborn Yellow 15% POR deal
With 6.5 million kilograms of rolling tobacco sold in the UK each year and with growth of 6.5% year on year (IRI), it is crucial that you make the most […]
AG Barr rolls out Irn-Bru Energy nationally following Scottish success
IRN-BRU Energy is being rolled out nationally following a successful launch in Scotland earlier this year. The drink combines the flavour of IRN-BRU’s secret essence with the taurine, caffeine, B […]
Walkers festive multipacks range returns with PMP single packadditions
Due to popular demand, PepsiCo is bringing back its Walkers Christmas dinner flavours with the addition of £1 price-marked 75g pack for the Pigs in Blankets and Turkey & Stuffing […]
Heineken UK advises wholesalers on premium lager sales
Heineken UK has released the third edition of its series of industry reports, Shelf Talk, this time focusing on the premium lager category. A resource for wholesalers, Shelf Talk offers […]
The Salt Company introduces 750g drum for five varieties
The Salt Company has introduced a convenient 750g drum across its most popular salt range. The five varieties are Fine Sea Salt, Table Salt, Himalaya Pink Salt, Rock Salt and […]
ACE record sales for laundry stain removal brand
Robinson Young, the UK’s sole distributor of laundry stain removal brand ACE, has reported record growth in sales volume of ACE after achieving a 41% year-to-date increase since 2018 (Nielsen). […]
RH Amar celebrates hat-trick of new distribution deals
Fine food distributor RH Amar has secured three new distribution deals. The company has teamed up with confectionery brand Candy Kittens to distribute its gourmet sweets across impulse, convenience & […]
Barr launches performance drink Rockstar XD POWER
Barr Soft Drinks is aiming to tap into growing consumer interest in energy drinks with additional functional benefits with the launch of Rockstar XD POWER. Available in two variants, Blue […]
Fresh new look and Sicilian lemon layered variant for Nomadic
Nomadic Dairy has unveiled a new look and an addition to its layered yogurt range. The new variant is Sicilian lemon (rsp £1.40/160g), and it joins raspberry, salted caramel and […]
‘You Do You’ multi-media campaign launched for Diet Coke
Coca-Cola European Partners has announced a new multi-million-pound campaign, ‘You Do You’, for Diet Coke. The campaign launched with two new TV ads earlier this month. The fully integrated marketing […]
Rockstar energy drink gears up to drive sales with Xbox promotion
Rockstar energy drink and Xbox have unveiled plans to launch the largest fan-inspired gaming on-pack promotion to date in support of the upcoming Gears 5 release. From September, the on-pack […]
