Golden Wonder promotion with Deliveroo gets TV and VoD backing

Tayto is reinforcing its Golden Wonder on-pack promotion partnership with Deliveroo with a new TV and video on demand (VoD) campaign that runs until 14 June. 

The promotion has already seen “a fantastic level of entries and engagement” on social media in the three weeks it has been running so far.

The new advert will be seen over 30 million times in the coming weeks and will feature in a number of prime-time programmes such as Britain’s Got Talent and Beat the Chasers, as well as soaps (Coronation St and Emmerdale) and news/current affairs programmes (ITV News and Good Morning Britain), which are seeing increased viewing due to the lockdown.

The new creative is set in a make-believe Golden Wonder factory and showcases how much flavour is packed into every bag of Ringos, before highlighting the current on-pack promotion and the opportunity to win free takeaways for a year in partnership with Deliveroo.

Tel: Tayto (01536) 204200


Published Date: April 23, 2020
Category: Product & Promotions News