Product & Promotions News
Barr launches performance drink Rockstar XD POWER
Barr Soft Drinks is aiming to tap into growing consumer interest in energy drinks with additional functional benefits with the launch of Rockstar XD POWER. Available in two variants, Blue […]
Fresh new look and Sicilian lemon layered variant for Nomadic
Nomadic Dairy has unveiled a new look and an addition to its layered yogurt range. The new variant is Sicilian lemon (rsp £1.40/160g), and it joins raspberry, salted caramel and […]
‘You Do You’ multi-media campaign launched for Diet Coke
Coca-Cola European Partners has announced a new multi-million-pound campaign, ‘You Do You’, for Diet Coke. The campaign launched with two new TV ads earlier this month. The fully integrated marketing […]
Rockstar energy drink gears up to drive sales with Xbox promotion
Rockstar energy drink and Xbox have unveiled plans to launch the largest fan-inspired gaming on-pack promotion to date in support of the upcoming Gears 5 release. From September, the on-pack […]
YAZOO KiDs supports Change4Life campaign
FrieslandCampina has announced that YAZOO KiDS is supporting Change4Life this year, a move that will see the ‘Good Choice’ badge used throughout the marketing material for the brand’s No Added […]
Taylors of Harrogate launches coffee bags to hotels
Taylors of Harrogate has announced plans to make its award-winning coffee bags available to the hotel sector from October onwards. Taylors is the biggest coffee bags brand in the UK (IRI), […]
Britvic launches £3m summer campaign for Lipton ice tea
Britvic is launching a £3 million summer campaign, ‘Sunshine Makes It Taste Better’ for Lipton, the UK’s No.1 ice tea brand (Nielsen). The multi-platform campaign includes a new TV creative […]
Robinson Young appointed by fast-growing oral care brand SPLAT
Robinson Young, the UK’s dedicated large-scale specialist distributor of health and beauty, non-food FMCG products, has been appointed by oral care company SPLAT Global UK to increase sales and manage […]
Yorkshire Tea supports grassroots cricket with National Cricket Week
National Cricket Week has returned to the UK (24–28 June), run by national children’s charity, Chance to Shine, and supported by Yorkshire Tea. Yorkshire Tea believes that grassroots cricket makes […]
Burton’s introduces Maryland Chocolate Cookie Bars
Burton’s Biscuit Company is entering the chocolate biscuit bar market under the Maryland brand for the first time with the launch of Maryland Chocolate Cookie Bars. The product comes as 8 […]
Vimto backed by £3.5 million ‘I see Vimto in You’ campaign
Vimto is investing £3.5 million in a marketing campaign that is an evolution of the 2018 ‘I See Vimto in You’ activity. The 2019 activity includes personalised advertising for video-on-demand […]
Ben Shaws relaunched with a fresh new look by Refresco
Refresco has announced that Ben Shaws is being relaunched in July with a fresh new look. The new bright graphic-led design with tongue-in-cheek humour has taken its inspiration from the […]
