Product & Promotions News
Free four-packs of Red Bull for friends and family in latest promotion
Red Bull Air Mail is a new on-pack promotion for Red Bull Energy Drink 250ml four-packs (original and sugar free). It has been launched first in the impulse channel and […]
CCEP backs Monster Energy with Halo Infinite Xbox promotion
Coca-Cola European Partners has announced a new gaming partnership between Monster Energy and Microsoft’s 2021 Halo Infinite game. Now in its 17th year, the Halo franchise has sold over 79 […]
Budweiser Brewing Group UK&I now sourcing 100% of its barley from British farms
Budweiser Brewing Group UK&I, part of AB InBev, has achieved its goal of sourcing 100% of the barley used for its UK-produced beers from British farms. The milestone, which has […]
St Pierre unveils individually-wrapped bakery range for on the go
St Pierre has launched a range of individually-wrapped bakery goods for on the go. Coffee shop closures due to Coronavirus fuelled strong demand for takeaway purchases, with a 13% rise […]
Millbrook Dairy Company launches 1057 Scottish cheddar brand
Millbrook Dairy Company has launched 1057, a premium, extra-mature Scottish cheddar brand. Named after the date when one of the last of the Celtic Kings – King MacBeth – lost […]
Spirit Cartel signs up Worthy Park range of five rums
Spirit Cartel has taken on Jamaica’s oldest and only single estate rum producer, Worthy Park. Worthy Park has its own sugar cane fields, factory and distillery all on the same […]
Grolsch relaunched with a lower abv and a fresh new look
Grolsch has been relaunched with a lower abv (4%) and a new look, and is now brewed at its historic home in Enschede, The Netherlands. According to the company, the […]
Quorn adds Vegan Pepperoni Slices to its Deli range
Quorn Foods has launched Vegan Pepperoni as part of its Deli range. The 100g packs have an rsp of £2.20. Quorn’s Vegan Deli range, which currently comprises Quorn Smoky Ham […]
Aston Manor unveils Sol Duc range to appeal to health-conscious consumers
Aston Manor has launched Sol Duc, a trio of low-calorie, alcoholic hard seltzers (5% abv) created to provide a healthier and fruity alternative for health-conscious consumers. The range, which comes […]
Isle of Wight Distillery rolls out Mermaid Salt Vodka nationally
Following the successful relaunch of Mermaid Gin and introduction of its pink gin, the Isle of Wight Distillery has unveiled a new look for Mermaid Salt Vodka and made the […]
KP backs Butterkist with an Ultimate Movie Night promotion
KP Snacks has launched a Butterkist ‘Ultimate Movie Night’ promotion, giving consumers the chance to win one of 10 prize bundles that include a TV, an at-home entertainment system, and […]
Cadbury products backed by the return of Match & Win promotion
Cadbury, in partnership with the UK’s biggest football clubs, has announced the return of the ‘Match & Win’ promotion for the fourth consecutive year. The competition, running until 15 November, […]
