Coca-Cola European Partners has announced that Fanta is back on TV for the first time in five years.
Soft drinks sales at Halloween have grown in volume and value over the last two years (Nielsen). CCEP claims that this growth has been driven by Fanta’s annual ghoulish campaigns which have engaged and captured the imagination of young adults.
The latest advertisement provides a lighthearted and fun spin on the Halloween season, showcasing the quirky ways consumers embrace the event at home. The TV advert will be supported by video-on-demand, interactive digital experiences on Instagram and Snapchat, and out-of-home advertising.
Fanta is the No.1 flavoured carbonates brand in grocery and convenience and accounts for over a quarter of the segment’s value sales (Nielsen). Having delivered nearly £20 million worth of growth in 2019, the brand is now worth £223 million and continuing to grow (Nielsen)
Tel: Coca-Cola European Partners (0808) 1000 000Published Date: October 21, 2020