St Pierre unveils individually-wrapped bakery range for on the go

St Pierre has launched a range of individually-wrapped bakery goods for on the go.

Coffee shop closures due to Coronavirus fuelled strong demand for takeaway purchases, with a 13% rise in take-home hot beverages in the 12 weeks to 12 July (Kantar). St Pierre’s new range supports the trend for ‘coffee off-site’, with time-pressured workers in particular choosing to grab snacks and lunch on the go.

Individually-wrapped products have proved especially popular since outlets have reopened after the COVID-19 lockdown and the St. Pierre range provides an opportunity to capitalise with a choice of six bakery treats – Butter Croissant, Chocolate Filled Croissant, Pain au Chocolat, Caramel Waffles, Millionaires Waffle and Brioche Waffle.

Each of the 45g products has an rsp of £1.

Scott Oakes, commercial manager of St Pierre, says: “By offering these wrapped bakery goods into the foodservice sector for the first time, we’re giving caterers the chance to drive impulse purchases and tap into the growing trend for takeaways.

“Consumers are increasingly taking the coffee shop experience to work or home since the outbreak of COVID-19 and these products are the perfect accompaniment to a takeaway hot beverage. Individually-wrapped products also offer clear hygiene benefits for caterers in the post COVID-era, whether as part of a takeaway breakfast in a hotel or an impulse purchase in a café or coffee shop.

“This range combines the ultimate in convenience with the quality that consumers have come to expect from St. Pierre’s bakery range.”

Tel: St Pierre 0161-946 1355


Published Date: September 30, 2020
Category: Product & Promotions News