Product & Promotions News
Rustlers Quarter Pounder backed by ‘100 Pounder’ promotion
Kepak Consumer Foods is launching a promotion to tempt more shoppers into trying its top selling Rustlers product, the Quarter Pounder. The Rustlers ‘100 Pounder’ promotion gives shoppers the chance […]
New campaign for Coca-Cola and redesign for Zero Sugar
Coca-Cola has unveiled a new campaign, ‘Open That Coca-Cola’, and has relaunched Coca-Cola Zero Sugar with a new packaging design. The campaign is running on TV, online video, radio and […]
Buzbee’s Premium Tonics get listed in all nine Dhamecha depots
Buzbee’s Premium Tonics have entered the cash & carry sector with a listing in all nine Dhamecha depots for the new £1.99 (500ml) price-marked pack range. Consumer interest for home […]
Barr Soft Drinks introduces 100% recycled shrinkwrap for multipacks
Barr Soft Drinks has announced that all of its soft drinks multipacks will be wrapped in 100% recycled shrinkwrap by the end of 2021. This move will save 400 tonnes […]
Swizzels launches free stock competition for C&C/wholesale customers
Ten cash & carry/wholesale customers will each win £100 of free stock in the latest competition from Swizzels. Customers can enter the competition, which forms part of Swizzels’ ‘Big Night […]
Vegan KitKats to be launched in UK this year
Nestlé has announced that vegan KitKats will be launched in the UK later this year. KitKat V features smooth chocolate blended with plant-based ingredients to balance the brand’s trademark crisp […]
Rubicon Raw launched to meet changing needs of energy drink consumers
Barr Soft Drinks has launched Rubicon Raw, a big can energy drink designed to meet the needs of today’s developing energy drink consumers. Made with 20% real fruit juice, caffeine […]
KitKat promotion gives consumers a chance to win £10,000
Nestlé Confectionery has launched a ‘Win a Break from Bills’ promotion on KitKat, giving shoppers the chance to win a £10,000 cash prize. Winning packs contain a KitKat bar imprinted […]
St Pierre secures new food-to-go product listings with Bidfood
St Pierre Groupe has secured new listings with Bidfood, with its Pains au Chocolat and All-Butter Croissants now available to the wholesaler’s customers nationwide. Food on the go was worth […]
Aero Dark & Milk aimed at consumers looking for a more grown-up flavour
Nestlé has launched Aero Dark & Milk in a 90g sharing bar with an rsp of £1. Hannah Smithson, brand manager, says: “Aero Dark & Milk has a higher percentage of […]
Red Bull launches soft drinks category tool with Bestway
Red Bull has partnered with Bestway Wholesale to create a digital consultancy tool that gives retailers tailored advice on how to maximise soft drinks sales in-store. The online platform takes […]
KP launches Discos Salt & Vinegar in a £1 price-marked pack
KP Snacks has added Discos Salt & Vinegar (70g) to its £1 price-marked pack range. Designed to capitalise on the growth of £1 PMPs, the new format joins other consumer […]
