Barr Soft Drinks has announced that all of its soft drinks multipacks will be wrapped in 100% recycled shrinkwrap by the end of 2021.
IRN-BRU is the first AG Barr brand to make the switch to 100% recycled wrap across its can multipacks, with the new sustainable pack set to hit shelves across the country from May. The company’s other brands, including Barr Flavours and Rubicon, will follow.
Roger White, AG Barr’s chief executive, says: “We’re always looking for ways to make our products more sustainable and we’re delighted to introduce this new 100% recycled film which has half the carbon footprint of its virgin plastic equivalent. This is just one step towards our longer term carbon neutral ambition, ensuring we play our part in reducing the effects of climate change on our planet.”Published Date: February 22, 2021