St Pierre secures brioche burger bun listings with Brakes

St Pierre Groupe has secured new listings with Brakes for its Brioche Burger Buns and Seeded Brioche Burger Buns, as operators prepare to offer al fresco menus with the easing of COVID-19 restrictions.

Scott Oakes, commercial manager at St Pierre, says: “We have a track record of working alongside operators to increase their margins and improve their menus, and now that we have a greater presence in the retail sector, foodservice wholesalers are keen to capitalise on the opportunity.

“The new listing with Brakes is testament to the hard work and support we’ve continued to contribute to the sector throughout a challenging year, and we’re excited to see and be a part of the recovery.”

The St Pierre brand experienced growth in 2020, up 46% year on year. Brand sales in wholesale are up by 14% and customer numbers increased by 33% year on year, despite the pandemic.

St Pierre Brioche Burger Buns (six-pack) and Seeded Brioche Burger Buns (four-pack) are pre-sliced and ambient, with an extended shelf life to reduce wastage.

Tel: St Pierre Groupe 0161-946 1355


Published Date: March 23, 2021
Category: Product & Promotions News