Refreshed look for Coca-Cola range and new taste for Zero Sugar

The Coca-Cola Company has revealed a new design system for the Coca-Cola range that brings together Coca-Cola, Coca-Cola Zero Sugar and Diet Coke in an evolution of the ‘One Brand’ strategy that was launched worldwide in 2016.

In addition, Coca-Cola Zero Sugar has a new recipe that brings it close to the taste of Coca-Cola.

Supporting the new recipe is a marketing campaign, ‘Best Coke Ever?’. The campaign explores this debate across TV, digital films and out-of-home, and calls on influencers and consumers alike to join the debate in social media.

The new recipe, design and campaign for Coca-Cola Zero Sugar has already been launched in Europe and Latin America. The rest of the redesign will be rolled out globally during 2021, with flavours to be fully converted over in 2022.

Tel: Coca-Cola European Partners (0808) 1000 000


Published Date: April 12, 2021
Category: Product & Promotions News