Kepak Consumer Foods is launching a promotion to tempt more shoppers into trying its top selling Rustlers product, the Quarter Pounder.
Made with 100% British and Irish beef, Rustlers Quarter Pounder is worth over £7 million within the impulse channel, with seven bought every minute in the UK (Nielsen).
“As the UK’s No.1 chilled ready meals brand (Nielsen), we recognise that convenience cannot afford to come with compromise,” says Monisha Singh, shopper marketing manager at Kepak Consumer Foods. “Whilst Rustlers is synonymous with convenience and speed, it also has fantastic quality credentials, which will be strongly dialled up as part of this promotion,”
The promotion will run from 22 March for one month across 2.7 million packs, and will be supported by in-store and online activation.
The activity follows the launch of Rustlers’ new identity and national marketing campaign, ‘Surprise Yourself, It’s Better Than You Think’, which put the brand’s quality credentials at the heart of its messaging, as part of a wider strategy to drive reappraisal and broaden appeal of the micro-snack.Published Date: February 25, 2021