Vegan KitKats to be launched in UK this year

Nestlé has announced that vegan KitKats will be launched in the UK later this year.

KitKat V features smooth chocolate blended with plant-based ingredients to balance the brand’s trademark crisp wafer. The product was developed by chocolatiers and food scientists in Nestlé’s research and development centre in York.

Louise Barrett, head of the Nestlé Confectionery product technology centre, says: “Taste was a priority when developing the plant-based chocolate for our new vegan KitKat. We used our expertise in ingredients, together with a test and learn approach, to create a delicious vegan choice for KitKat fans.”

Alex Gonnella, marketing director, adds: “We have seen an incredible response to our vegan-friendly Fruit Pastilles since their launch last year, so we know how much people want to enjoy alternative versions of their favourite treats.

“The most common request we see on social media is for a vegan KitKat, so we’re delighted to be able to make that wish come true. I can’t wait for more people to try it; we think it tastes amazing!”

KitKat V is certified vegan by the Vegan Society, and, like the rest of the KitKat range, it is made from 100% sustainable cocoa, sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance.

Tel: Nestlé UK 020-8686 3333