Stock up on Fisherman’s Friend ready for hayfever season

As the Met Office predicts a high pollen count for the weeks ahead due to dry and sunny weather, Fisherman’s Friend is urging the trade to stock up on its range of menthol and eucalyptus lozenges to meet anticipated shopper demand this hayfever season.

“Although the peak hayfever season occurs during the summer months, sneezes, itchy eyes and headaches have arrived early once again this year,” explains Jon R White, regional business manager for Fisherman’s Friend in the UK. “With many people affected by high levels of tree pollen, now is the time to stock the right relief products.

“Our lozenges contain up to a third more menthol than rival brands, meaning they are a must-stock item during the hayfever season and beyond.”

He adds: “The past year has been a perfect storm for medicated confectionery brands, but we still performed significantly ahead of the market. This suggests that Fisherman’s Friend is the go-to lozenge for many shoppers year-round, with hayfever one of the key occasions.

“With 10 flavours to choose from, we urge retailers and pharmacists to stock up to take full advantage of the sales opportunity as people start to embrace the great outdoors.”

Fisherman’s Friend is available through Ceuta Healthcare.

Tel: Ceuta Healthcare (0844) 243 6661