New campaign for Coca-Cola and redesign for Zero Sugar
Coca-Cola has unveiled a new campaign, ‘Open That Coca-Cola’, and has relaunched Coca-Cola Zero Sugar with a new packaging design.
The campaign is running on TV, online video, radio and out-of-home. There is also shopper activation, and digital and social media that invites fans to recreate the dance featured in the campaign and express their own Coca-Cola experience on their own social media accounts.
Walter Susini, senior vice president marketing, Europe, comments: “The experience of enjoying a Coca-Cola has always been beyond words – from the anticipation of that first sip to the full power of its taste and the continuous rediscovery each time you drink it.
“We’re really excited to launch this campaign to celebrate and express the iconicity of the experience, not through one single word, but through music, movement and a universal language that can be recognised by each person that experiences and loves Coca-Cola.”
