Product & Promotions News
Wholesale activity part of Boost’s 20th anniversary celebrations
Boost Drinks is marking its 20th anniversary this year with a host of events to celebrate its year-on-year growth and thank wholesalers, independent retailers and consumers for their continued support. […]
VIP factory tour to be won in new Swizzels on-pack promotion
Swizzels has launched an on-pack competition giving consumers the chance to win a magical VIP factory tour. The company has hidden five golden Love Hearts rolls in its variety share […]
Accolade Wines acquires No.1 perry brand Lambrini
Accolade Wines has acquired Lambrini, the UK’s No.1 perry brand (Nielsen). The pear cider brand will join Accolade Wines’ diverse portfolio, including wine labels Hardys, Echo Falls, Jam Shed, St […]
Carnival-themed limited-edition papers introduced for Gold Leaf
Imperial Tobacco has launched Carnival Edition Papers and an improved click & close pouch feature for its Gold Leaf brand. The limited-edition papers will be available in Gold Leaf 30g […]
KP Snacks launches Crunchy Orange Chocolate flavour Butterkist
KP Snacks has expanded the Butterkist range with Crunchy Orange Chocolate flavour toffee popcorn. The new flavour is designed to bridge the gap between popcorn and chocolate confectionery. Having recently […]
Outdoor experiences to be won in new Polo promotion
Nestlé is giving shoppers the chance to win outdoor experiences in a new promotion for Polo. In the ‘Win a Hole New Summer Experience’ promotion, consumers can win a £200 […]
STG launches a new trade website and quarterly e-newsletter
Scandinavian Tobacco Group UK (STG) has launched a new trade website www.stgtrade.co.uk for retailers who want to increase their knowledge of, and profits from, the cigar category. The company has […]
Barr Soft Drinks unveils two new limited-edition sour flavours
Barr Soft Drinks has announced the launch of two Barr Sour variants, which will be available from July for a limited time only. Available in 500ml PETs, price-marked at 79p, […]
Funkin Cocktails launches nationwide multi-media summer campaign
Funkin Cocktails has announced the launch of its ‘Best Served Everywhere’ nationwide summer campaign for June and July. The multi-platform media campaign is the brand’s biggest yet, with a £1 […]
Vestal Vodka pokes fun at competitor brands after award wins
Halewood has unveiled a new social media campaign for Vestal Vodka that pokes fun at what it calls its ‘noisy neighbours’ in the category. The campaign has been launched off the […]
Budweiser Brewing Group launches PMPs for Stella and Budweiser
Budweiser Brewing Group UK&I has launched price-marked single cans and 10-packs for Stella Artois and price-marked single cans for Budweiser. The launch of the PMPs follows a period of strong […]
Graze adds two new indulgent flavours to its Oat Boosts range
Graze has relaunched its Oat Boosts range with new packaging and two new flavours, Cherry Bakewell and Chocolate Cookie. The new variants have been introduced in response to shoppers increasingly searching […]
