KP Snacks has expanded the Butterkist range with Crunchy Orange Chocolate flavour toffee popcorn.
The new flavour is designed to bridge the gap between popcorn and chocolate confectionery. Having recently launched Popcorners – a popcorn and crisp crossover – the UK’s No.1 popcorn brand is now pushing new boundaries by uniting its popcorn with chocolate orange, one of top flavour choices among consumers.
Butterkist Crunchy Orange Chocolate comes in a purple pack, a colour which is reminiscent of chocolate confectionery and sweeter snacking moments. It has an rsp of £1.59 for the 155g pack.
Kevin McNair, marketing director at KP Snacks, says: “Butterkist is proud of its position as the nation’s favourite popcorn brand and we strive to continue to provide high quality snacks which intrigue and delight our consumers. Butterkist Crunchy Orange Chocolate brings a fun and modern twist to an established and much-loved brand, providing enjoyment and excitement for consumers and a fresh and innovative flavour to the category.”
With popcorn sharing occasions growing at 21% (Kantar), the launch of Butterkist Crunchy Orange Chocolate is well-positioned to drive growth in the popcorn category. 91% say spending family time together is very important (HIM), and 48% say snacks are a must-have for an evening in with family (Mintel). Butterkist Crunchy Orange Chocolate looks to capitalise on these occasions.
At twice the size of its nearest branded competitor, Butterkist has a market share of 37.8% (Nielsen). The brand is worth £52.3 million at retail sales value and is growing in value by 14.6% (Nielsen).Published Date: June 17, 2021