Funkin Cocktails has announced the launch of its ‘Best Served Everywhere’ nationwide summer campaign for June and July.
From 7 June – to 18 July, Funkin Cocktails will station more than 4,000 static six-sheet billboards advertising the brand’s Pina Colada and Passion Fruit Martini Nitro Cans and over 600 digital six-sheets for the Pina Colada, Passion Fruit Martini, and Strawberry Daiquiri variants.
The locations will be high-footfall high street spots, near to retail outlets, across 15 UK cities, including London, Manchester, Liverpool, Leeds, Birmingham and Glasgow.
The digital six-sheets will contain a bespoke message by location which changes with the weather in real-time, and both static and digital sites will incorporate a QR store locator for customer ease.
In addition to out of home, the campaign will feature digital advertising on some of the UK’s largest websites, with the aim to drive consumers to purchase products online or at nearby stores through a store locator on the Funkin website.
The digital campaign will include the first-ever Funkin audio ad and will be supported with sponsored promotions in all formats across Funkin’s social media channels, including Instagram, Facebook, and Pinterest. Further to this, Funkin will sponsor the ‘Summer Hits UK’ playlist on Spotify.
Funkin Cocktails has also announced a Funkin roadshow across summer and autumn 2021. The brand will be present at a variety of popular UK festivals, including Pub in the Park, Boardmasters, The Big Feastival, and Kisstory.
Ben Anderson, marketing director, comments: “We are extremely excited to be kickstarting Funkin Cocktails’ biggest ever integrated marketing campaign. With a multi-channel approach across the UK’s largest cities, at a time when we are all starting to venture out and reconnect, we hope to achieve maximum impact and visibility for the brand across our target demographic.”