Scandinavian Tobacco Group UK (STG) has launched a new trade website www.stgtrade.co.uk for retailers who want to increase their knowledge of, and profits from, the cigar category.
The company has also begun sending out a quarterly e-newsletter to all independent retailers on its database, with each issue containing news, category data, current trends, a suggested convenience planogram and a brief introduction to some of the STG sales reps.
The new site holds a raft of relevant information for any independent retailer who wishes to upgrade their knowledge on the cigar category. Retailers who register their details will gain access to detailed information on each brand and the category as a whole, a recommended price list, the chance to book a rep visit, as well as the opportunity to subscribe to the quarterly e-newsletter. There is also a series of ‘from seed to cigar’ videos showing the whole process from planting and harvesting to sorting, grading, rolling and storing.
STG UK’s brand activation manager Clara Endresen comments: “We have a clear ambition to get closer to independent retailers and support them via as many touchpoints as possible. Of course, we already have our sales reps and the trade press, but the addition of our new trade website and quarterly email newsletter now offers two additional online platforms for us to get the key messages across.
“I’m confident the website in particular will become a vital tool for any retailer who wants to learn more about the cigar category and how to profit from it. Nothing beats human interaction with a sales rep, but hopefully this new site will come a close second and become an important resource for retailers as and when they need it.”