Product & Promotions News
Swizzels launches holiday prize draw for convenience retailers
Convenience retailers will have the chance to win a family holiday this summer with Swizzels. As part of the sweet manufacturer’s ‘Fun in the Sun’ competition, retailers will need to […]
£1.3 million investment package for Tetley Cold Infusions
Tata Global Beverages has announced a £1.3 million investment in its Tetley Cold Infusions range with new products, new formats, and a programme of marketing and in-store support. A new […]
Rubicon backed by ‘Catch the Taste of Summer’ cricket campaign
Barr Soft Drinks is reinforcing Rubicon’s status as the official soft drinks partner of the England Cricket Team with a summer-long national marketing campaign. The £2 million Rubicon ‘Catch the […]
Largest ever competition for Badger Beer launched by Hall & Woodhouse
On 6 May, Hall & Woodhouse is launching its largest ever competition for Badger Beer, which has been brewed in Dorset since 1777. ‘Back to Earth with Badger’ will take […]
ACE Colour Powder now available from Robinson Young
The leading stain removal brand ACE, which is distributed by Robinson Young, now includes ACE Colour Powder, a new format of its best-selling product, ACE for Colours. The new line […]
Barr launches £6 million Irn-Bru ‘Get Some Irn In You’ campaign
Barr Soft Drinks is investing £6 million in Irn-Bru, the UK’s No.1 flavoured carbonate brand (IRI), with a new campaign that will urge shoppers to ‘Get Some Irn In You’. […]
Britvic refreshes Tango with new look and three sugar-free flavours
Britvic is investing in its Tango brand with the introduction of three new sugar-free flavours, a packaging redesign and a £2.2 million marketing investment that will see the brand back […]
Kepak launches Rustlers Construction Games ‘Lunch – Nailed It’ campaign
Kepak Consumer Foods is rolling out a nationwide campaign to position Rustlers, the UK’s top-selling micro snack brand, as the ideal hot lunch option. The Construction Games ‘Lunch – Nailed […]
Barr launches zero added sugar variant of Rubicon Mango
Barr Soft Drinks has launched a Mango Zero Added Sugar sparkling version of Rubicon, the UK’s No.1 exotic juice drink brand (IRI). “With more than one in five flavoured carbonates […]
Bold new look for VK best-selling mixed pack
Global Brands has revamped the design of its best-selling mixed pack of VK, the fastest growing traditional RTD in the UK’s off-trade (Nielsen). In addition to a colourful new look, […]
Britvic launches Robinsons Fruit Creations in convenience with PMP
Britvic has launched Robinsons Fruit Creations in the convenience and wholesale channels with an exclusive PMP, following the product’s success within the grocery sector. The £1.99 price-marked one-litre bottles are […]
Carlsberg relaunches flagship Danish Pilsner
Carlsberg UK has relaunched its flagship beer, Carlsberg Danish Pilsner, and introduced accompanying ‘betterments’ aimed at improving the consumer drinking experience and minimising the brand’s environmental impact. Carlsberg Danish Pilsner […]