Product & Promotions News
Vestal Vodka pokes fun at competitor brands after award wins
Halewood has unveiled a new social media campaign for Vestal Vodka that pokes fun at what it calls its ‘noisy neighbours’ in the category. The campaign has been launched off the […]
Budweiser Brewing Group launches PMPs for Stella and Budweiser
Budweiser Brewing Group UK&I has launched price-marked single cans and 10-packs for Stella Artois and price-marked single cans for Budweiser. The launch of the PMPs follows a period of strong […]
Graze adds two new indulgent flavours to its Oat Boosts range
Graze has relaunched its Oat Boosts range with new packaging and two new flavours, Cherry Bakewell and Chocolate Cookie. The new variants have been introduced in response to shoppers increasingly searching […]
Kahlúa gets a new bottle design and lower abv
Pernod Ricard has unveiled a new bottle design for Kahlúa, the No.1 coffee liqueur. Featuring stronger coffee cues and a more contemporary brand image, the new look is designed to […]
KP Snacks aims to boost singles sales with new promotion
KP Snacks has launched ‘WIN £2021’, a promotion on Hula Hoops, McCoy’s, Skips, Nik Naks, Discos, and Wheat Crunchies in grab bags and £1 price-marked packs. Running until 12 November […]
Donut Worry Be Happy supports Hospitality Action with new campaign
La Lorraine Bakery Group has launched a social media-driven campaign for Donut Worry Be Happy, the Belgian doughnut brand, to boost morale across foodservice and raise money for Hospitality Action. #SMILEFORDONUTS […]
Kingfisher encourages the great curry comeback
KBE Drinks, which represents a portfolio of beer and cider brands from all over the globe, including Kingfisher from India, has launched a campaign to encourage consumers back into curry […]
Sigma signs up Zest Food Partners to expand its presence in UK foodservice
Zest Food Partners has announced a partnership with Sigma to launch and grow its core range of products for the foodservice sector in the UK. Sigma is a global-leading food […]
Halewood launches four-pack for cans of Lambrini
Halewood International has extended its Lambrini RTD range with a new four-pack for all four flavours – Cherry, Rhubarb, Mango and Strawberry. Lambrini is the UK’s No.1 perry brand (Nielsen). […]
KP Snacks unveils a new look for Butterkist
KP Snacks has relaunched the Butterkist brand with updated packaging. The new design introduces the new tagline, ‘Creating Smiles Since 1914’, highlighting Butterkist’s established heritage of creating happy snacking moments […]
Weetabix kicks off promotion in advance of a summer of football
Weetabix has launched a new on-pack promotion, offering a host of football prizes and money-can’t-buy experiences with national team players. The promotion is part of Weetabix’s long-term partnership with the […]
Biggest ever scratchings campaign for Tayto’s Mr Porky
Tayto is backing Mr Porky, the No.1 pork snacks brand, with the biggest ever advertising campaign for scratchings. Aimed at engaging lapsed consumers, the ‘There’s no matching a scratching’ campaign […]
