Product & Promotions News
Kepak launches Rustlers Meatless Maverick to meet consumer demand
Kepak Consumer Foods has launched Rustlers Meatless Maverick, a ‘meat mimicking’ burger. Available in Tesco, One Stop and the Booker Group in November (rsp £2, case size four), the product […]
Whitley Neill Gin backed by £5m campaign including first TV advert
Halewood has announced the launch of its first ever TV campaign for Whitley Neill, the UK’s No.1 premium gin brand (Nielsen). The advertising campaign highlights the brand’s London provenance, whilst […]
Tetley relaunched with TV, social media and on-pack activity
Tata Global Beverages has relaunched Tetley with a new brand positioning, ‘For the Love of Tea, For the Love of Tetley’, and a comprehensive marketing campaign. The initiative is being […]
Republic Technologies presents 2020 Wholesale Awards
Republic Technologies has presented its 2020 Wholesale Awards, which acknowledge wholesalers and cash & carries that have ‘gone above and beyond to drive the tobacco accessories category in-depot’. Gavin Anderson, […]
Functional prebiotic sweets join Blockhead range
Blockhead, the functional chewing gum brand, has unveiled its latest product innovation – functional strawberry flavoured prebiotic sweets. In addition to containing prebiotics, the sweets include ‘protein building blocks’ known […]
Imperial Tobacco revamps its Richmond portfolio
Following a reduction in the price of Richmond to £9.25 rsp, Imperial Tobacco has unveiled a new look for its best-known brand, including prominent outer branding. The Richmond portfolio has […]
Blue Raspberry variant of JJ Whitley Vodka launched by Halewood
Halewood has unveiled a new JJ Whitley Blue Raspberry Russian Vodka variant. The latest addition to the portfolio is distilled at the JJ Whitley distillery in St. Petersburg using premium […]
New range of Golden Wonder £1 price-marked packs launched
Tayto has announced the launch of a new range of Golden Wonder £1 PMP sharing crisps. The three flavours – Mature Cheddar & Spring Onion, Chargrilled Steak and Crispy Smoked […]
Tropical drink Rio sees sales jump in Boost partnership
Six months on from Boost taking on full responsibility for sales, marketing and distribution of the Rio brand, the tropical drink has seen significant sales growth. Supported with an extensive […]
BrewDog introduces session-strength Planet Pale
Carbon negative brewer BrewDog has introduced BrewDog Planet Pale. Available in single 440ml cans (rsp £2.25) and 4 x 330ml cans (rsp £5), the 4.3% abv beer delivers “session-strength fresh […]
KBE Drinks introduces Peacock Lychee & Lime cider
KBE Drinks has introduced a new flavour for Peacock, its award-winning cider brand. Peacock Lychee & Lime is the first ever lychee-flavoured cider in the UK market. It contains sweet […]
Fisherman’s Friend Original Extra Strong launched in PMP for wholesale channel
For the first time in the brand’s 156-year history, Fisherman’s Friend will be introducing price-marked packs to cash & carries and delivered wholesalers this September. The launch is in line […]
