Halewood has unveiled a new JJ Whitley Blue Raspberry Russian Vodka variant.
The latest addition to the portfolio is distilled at the JJ Whitley distillery in St. Petersburg using premium quality Russian winter wheat and water. It boasts “ripe muddled raspberry and blueberry compote on the palate, with rich summer raspberry on the nose, and a smooth, silky finish”.
The launch comes as the brand has invested significantly in above-the-line activity. This includes a recent sponsorship of ‘Night’s In On Sky One’, and an upcoming out-of-home campaign that will be running until Christmas.
Simon Jackman, senior global marketing manager white spirits at Halewood Artisanal Spirits, comments: “Following the successful launch of our JJ Whitley Artisanal Gold Vodka earlier this year, we’re continuing to expand our range with the addition of our new Blue Raspberry flavour. This latest release offers the same eye-catching metallic bottle, which is guaranteed to stand out on-shelf. Plus, the brilliant, bright blue liquid not only tastes great, but also provides shoppers with a great opportunity to create a range of impactful, Instagrammable serves at home.”Published Date: September 27, 2021