Product & Promotions News
Malibu invites consumers to Let The Funshine in latest campaign
Malibu, the UK’s No.1 coconut rum brand (Nielsen) from Pernod Ricard, is inviting consumers to ‘Let The Funshine’ with its new global media campaign. The creative is a playful depiction […]
Sunmagic supports revamped Daymer Bay Drinks range with wholesaler promotions
Sunmagic Juices has relaunched Daymer Bay drinks as a premium artisan juices and lemonades brand. Available in 250ml single-serve glass bottles, the Daymer Bay range comprises five not-from-concentrate premium juices: […]
Swizzels backs Squashies with a Squashathon campaign
Swizzels has launched a summer campaign for Squashies called Squashathon, supported by strong wholesaler promotions. and a trade press campaign. The consumer-focused campaign will be engaging shoppers in July and […]
Win a visit from the Yorkshire Tea Little Urn tea van
Yorkshire Tea is inviting entries from convenience businesses across the UK to win a visit from its trusty tea van, Little Urn, this autumn. The aim of the initiative is […]
Wholesale activity part of Boost’s 20th anniversary celebrations
Boost Drinks is marking its 20th anniversary this year with a host of events to celebrate its year-on-year growth and thank wholesalers, independent retailers and consumers for their continued support. […]
VIP factory tour to be won in new Swizzels on-pack promotion
Swizzels has launched an on-pack competition giving consumers the chance to win a magical VIP factory tour. The company has hidden five golden Love Hearts rolls in its variety share […]
Accolade Wines acquires No.1 perry brand Lambrini
Accolade Wines has acquired Lambrini, the UK’s No.1 perry brand (Nielsen). The pear cider brand will join Accolade Wines’ diverse portfolio, including wine labels Hardys, Echo Falls, Jam Shed, St […]
Carnival-themed limited-edition papers introduced for Gold Leaf
Imperial Tobacco has launched Carnival Edition Papers and an improved click & close pouch feature for its Gold Leaf brand. The limited-edition papers will be available in Gold Leaf 30g […]
KP Snacks launches Crunchy Orange Chocolate flavour Butterkist
KP Snacks has expanded the Butterkist range with Crunchy Orange Chocolate flavour toffee popcorn. The new flavour is designed to bridge the gap between popcorn and chocolate confectionery. Having recently […]
Outdoor experiences to be won in new Polo promotion
Nestlé is giving shoppers the chance to win outdoor experiences in a new promotion for Polo. In the ‘Win a Hole New Summer Experience’ promotion, consumers can win a £200 […]
STG launches a new trade website and quarterly e-newsletter
Scandinavian Tobacco Group UK (STG) has launched a new trade website www.stgtrade.co.uk for retailers who want to increase their knowledge of, and profits from, the cigar category. The company has […]
Barr Soft Drinks unveils two new limited-edition sour flavours
Barr Soft Drinks has announced the launch of two Barr Sour variants, which will be available from July for a limited time only. Available in 500ml PETs, price-marked at 79p, […]
