Product & Promotions News
Choc Caramel variant of Yazoo reintroduced in wholesale/convenience first
FrieslandCampina is reintroducing one of its best-selling limited-edition flavours of Yazoo – Choc Caramel – due to consumer demand. The variant, which replaces Yazoo’s Jaffalicious Choc Orange, will be available […]
Mondelez launches four LU biscuit varieties in the UK
Mondelez International has announced the UK launch of four biscuit varieties from the popular French biscuit brand, LU. Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte and Le Petit Citron, […]
KP launches £1 PMP for McCoy’s Sizzling King Prawn variant
KP Snacks has launched McCoy’s Sizzling King Prawn flavour in a £1 price-marked pack. The new format is the 25th SKU in KP Snacks’ £1 PMP range. McCoy’s is the UK’s […]
New Year activity to boost sales of Weetabix and Ready brek
Weetabix is back on TV screens with a lighthearted campaign to encourage Brits to try new ways of eating Weetabix. The £1.5 million campaign is running on TV, video on […]
Imperial Tobacco enhances myblu range with new blister pod packs
Imperial Tobacco has introduced improved packaging for its pod-mod vape system, myblu. The myblu range features new blister pod packs with a perforated edge. These offer better pod protection, nicotine […]
Creative Foods introduces vegan-friendly Southern Fried Goujons
Creative Foods has launched Harvest Farms Plant-based Southern Fried Goujons. The vegan-friendly goujons are made from fully cooked, textured vegetable protein, coated in a light and crisp southern fried-style breadcrumb. […]
Lucky Boat noodles backed by Golden Ticket promotion to mark Chinese New Year
In celebration of Chinese New Year (1 February 2022), Westmill Foods has launched a Golden Ticket promotion on Lucky Boat noodles. Ten customers who find a Golden Ticket inside a […]
Tŷ Nant invests in UK operation and launches a Foundation
Tŷ Nant Water, which moved back to 100% British ownership in September 2020 after being purchased from the previous Italian owners, has made a multi-million-pound investment in the Tŷ Nant […]
Butterkist links with new Spider-Man film for on-pack promotion
KP Snacks has launched an on-pack promotion for Butterkist, celebrating the release (on 17 December) of the new Sony Pictures film, Spider-Man: No Way Home. The promotional packs feature images […]
Kepak launches Rustlers Meatless Maverick to meet consumer demand
Kepak Consumer Foods has launched Rustlers Meatless Maverick, a ‘meat mimicking’ burger. Available in Tesco, One Stop and the Booker Group in November (rsp £2, case size four), the product […]
Whitley Neill Gin backed by £5m campaign including first TV advert
Halewood has announced the launch of its first ever TV campaign for Whitley Neill, the UK’s No.1 premium gin brand (Nielsen). The advertising campaign highlights the brand’s London provenance, whilst […]
Tetley relaunched with TV, social media and on-pack activity
Tata Global Beverages has relaunched Tetley with a new brand positioning, ‘For the Love of Tea, For the Love of Tetley’, and a comprehensive marketing campaign. The initiative is being […]
