Product & Promotions News
Carabao launches £10,000-plus cash incentive for wholesalers’ customers
Carabao has launched a cash incentive for wholesalers’ customers for the month of August. When retailers purchase any case of Carabao Energy Drink (plain or PMP) from participating wholesalers during August […]
Get a taste of Barbados with new Cockspur Rum Punch in RTD format
The Cockspur Rum brand has been extended with a Rum Punch straight from the shores of Barbados. Available to both the on-trade and off-trade, Cockspur Rum Punch (4% abv) is […]
Watermelon is the 2020 Red Bull Summer Edition – available for a limited time
Red Bull has launched its 2020 Summer Edition – a watermelon variant – for a limited period. Supported by in-store marketing, the new Red Bull Summer Edition is available in […]
Metcalfe’s brand is relaunched with angel and devil characters
Kettle Foods has announced a major brand relaunch for its entire Metcalfe’s popcorn, Jumbles and ricecakes ranges. Based on the insight that shoppers are looking for tasty snacks that they […]
Echo Falls range redesigned to attract younger consumers
Accolade Wines has unveiled a redesign across its entire Echo Falls portfolio. Part of a wider £1 million marketing spend for the year ahead, the redesign reflects the accessible and […]
Yorkshire Tea becomes CarbonNeutral from field to shelf
Taylors of Harrogate has announced that all Yorkshire Tea products have become 100% CarbonNeutral from field to shelf. The CarbonNeutral logo is now featured on most Yorkshire Tea products and […]
Burton’s introduces better-value Maryland Cookies PMPs
Burton’s Biscuit Company is introducing a range of larger, better value, price-marked Maryland Cookies packs, available exclusively to the convenience channel. Available from mid-June, the new 200g £1 PMP range […]
Sales of ACE with virus-busting ingredient rise by 200%
ACE, the laundry and cleaning brand, has seen a 200% uplift in sales across Europe since the impact of the COVID-19 pandemic began, thanks to unique bleaching agent found in […]
CCEP reduces price points on its Coca-Cola price-marked packs
Coca-Cola European Partners (CCEP) has reduced the price points on its price-marked packs across its colas portfolio. 1.75-litre bottles of Coca-Cola Zero Sugar – including the cherry and vanilla-flavoured variants […]
Weetabix launches sports kit on-pack promotion on Weetos
The Weetabix Food Company has unveiled a new on-pack promotion for Weetos, offering consumers the chance to win £500 to spend towards sports kit and equipment. There are nine prizes […]
Republic Technologies in national C&C display drive for Swan filters
Republic Technologies (UK) has embarked on a national cash & carry display drive to support its recently launched Swan filters range, the company’s biggest ever NPD initiative. The company has […]
PepsiCo adds new Tropicana Energise variant to Essentials range
PepsiCo has added a new Energise variant to its Tropicana Essentials line-up. The new flavour includes pineapple, passion fruit, banana and ginseng, as well as magnesium to help fight tiredness […]
