Weetabix introduces Orange Chocolatey limited edition of Weetos

Weetabix has launched a new limited-edition flavour of Weetos – Orange Chocolatey Hoops.

The new Weetos variant comes in 420g packs with an rsp of £3.29. It is HFSS compliant, has no red traffic lights, and is high in fibre.

Currently valued at £1.1 million within the convenience channel, Weetos is the number two chocolate cereal in the impulse sector (Nielsen).

Alastair Porter, marketing controller at Weetabix Food Company, comments: “Choc orange flavours are everywhere you look except in tasty cereals, so we’re excited to be bringing this on-trend taste to the category. We’ve taste-tested Weetos Orange Chocolatey Hoops among our target audience, so they’re loved by kids and, since they’re HFSS-compliant, they’ll be approved by adults too!”

He adds: “Weetos is one of the top 10 brands in the growing tasty category and we know it’s a brand that performs especially strongly in the impulse channel. With convenience stores increasingly becoming hubs for innovative new products, we’re confident that Weetos Orange Chocolatey Hoops will stand out on shelf and find its way into baskets across the country.”

Published Date: May 10, 2022