Product & Promotions News

Premier Foods supports wholesalers with festive displays

Date: December 24, 2016Leave a comment

Premier Foods has been supporting the wholesale channel during the festive season with the creation of bespoke Christmas inspired displays. The activity has focused on the company’s Christmas favourites, including […]


Walkers Crisps potato growers use more sustainable methods

Date: December 1, 2016Leave a comment

PepsiCo UK & Ireland has halved the amount of water and carbon used to grow potatoes for Walkers Crisps in water-stressed areas as part of its ‘50 in 5’ commitment […]


Egg ‘n’ Spoon Oreo joins Cadbury Easter range

Date: November 16, 2016Leave a comment

Mondelez International has followed up on the success of two of its power brands with the launch of Cadbury Dairy Milk Egg ‘n’ Spoon Oreo, which aims to drive incremental sales in sharing formats. The […]


MaltEaster Bunny and Golden Eggs back for Easter

Date: October 24, 2016Leave a comment

Next Easter will see the return of Mars Chocolate UK’s MaltEaster Bunny, available as a single (rsp 62p) and a pack of five (rsp £2.39). MaltEaster Mini-Bunnies and Family Mix […]


Arty designs for the Clipper range

Date: September 26, 2016Leave a comment

Clipper has launched a new range of papers and filters with distinctive and contemporary packaging. The five different types of papers feature design collections commissioned from five renowned graphic artists, […]


No Added Sugar Yazoo launches in September

Date: July 28, 2016Leave a comment

Yazoo, the No.1 flavoured milk drinks brand from FrieslandCampina (IRI), is introducing a No Added Sugar milk drink. After more than two years in development, the new range is expected to generate […]


Rustlers releases ‘official anthem’ for Euro 2016

Date: June 17, 2016Leave a comment

Leading flame-grilled burger brand Rustlers has enlisted the help of football legend Peter Shilton, the most capped England player of all time, and Chesney Hawkes to release a ‘realistic’ football […]


Rubicon Spring launched with bold colours and flavours

Date: May 26, 2016Leave a comment

AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of June. Available in four variants […]


Juicies pure frozen fruit bar now available in the UK

Date: May 13, 2016Leave a comment

Tasman Bay Foods of New Zealand has set up a European sales and marketing division to start selling its award-winning Juicies pure frozen fruit bar in the UK. Juicies use over 80% […]


UB: how to achieve better biscuit sales

Date: April 18, 2016Leave a comment

United Biscuits has launched a ‘Better Biscuits, Best Sellers’ initiative, aimed at achieving total biscuit category growth by up to £88 million in the next five years. The campaign supports the company’s current advice platform […]


Mars taps into the buzz of Euro 16 with #Believe

Date: April 1, 2016Leave a comment

Mars, official supporter of The FA since 2009, is launching a brand new campaign, #Believe, which taps into the excitement ahead of Euro 16 – the biggest football tournament this […]


Wrigleys launches Doublemint mints and a new sugar-free gum recipe

Date: April 1, 2016Leave a comment

Wrigley has overhauled the Doublemint brand with a new sugar-free recipe for the gum and the addition of new sugar-free Doublemint mints. The mints come in a single roll pack (rsp […]