Product & Promotions News
KP Snacks teams up with Bestway for The Hundred promotion
For the second year running, KP Snacks has teamed up with Bestway to offer retailers the opportunity to win a ‘money can’t buy’ experience at The Hundred cricket tournament. Retailers […]
Swizzels introduces its first ever mallows product
Swizzels has launched Marvellous Mallows, its first ever mallows product. The company has adapted its iconic Drumstick lolly flavour to create a unique-tasting marshmallow sweet. Holly Drescher, junior brand manager […]
Barr Soft Drinks launches £2 million campaign for Rubicon RAW
Barr Soft Drinks is making its biggest ever investment in an energy brand with the launch of a £2 million campaign for Rubicon RAW. This investment, which includes sponsorship of […]
Purina launches its first ‘designed to be recyclable’ pouch ranges in UK
Nestlé Purina has launched its first ‘designed to be recyclable’ pouch ranges in the UK, following a successful year-long pilot study with the Felix brand in the Netherlands. The wet […]
Swizzels launches Minions range to coincide with film release
Swizzels has created a limited-edition Minions-themed range of confectionery to coincide with the UK release of Minions: The Rise of Gru, which launches in UK cinemas on 1 July. The […]
Barr Soft Drinks launches Barr Fruity Lemonades
Barr Soft Drinks has launched a new sub range, Barr Fruity Lemonades. Targeted at Gen Z shoppers, who are the heaviest soft drinks consumers (JVA), Barr Fruity Lemonade Cherry and […]
Calypso supported with a £500,000 ad campaign
A £500,000 advertising campaign has been launched for Calypso, positioning the brand as the summer drink of the year. The ad campaign, which has the tagline ‘You Never Forget Your […]
Boost unveils Juic’d £1 PMP 500ml canned energy drinks
Boost Drinks has introduced Juic’d, a new 500ml canned energy drink range. Made with 5% real fruit juice, Juic’d is available in three flavours: Mango & Tropical Blitz, Watermelon & […]
Mondelez launches Cadbury Twirl Caramel with playful campaign
Mondelez has introduced a limited-edition Caramel variant of Cadbury Twirl. The product has an rsp of 69p and comes in cases of 48. To support the launch, the company has […]
Just Desserts Yorkshire adds gluten-free selection
Just Desserts Yorkshire has launched a new gluten-free range to complement its selection of handcrafted cakes and desserts. The seven new gluten-free cakes and tray bakes, which are now available […]
CCEP introduces Relentless Zero Sugar range
Coca-Cola Europacific Partners (CCEP) has unveiled a new Relentless Zero Sugar range. There are two variants, Peach and Raspberry, which come in a 500ml can in both plain and price-marked […]
KBE Drinks revamps Kingfisher with a new look and marketing campaign
KBE Drinks has announced a major revamp for its biggest brand, Kingfisher. The bold new look is designed to give a more premium, modern feel to the brand and will […]
