Kurkure highlights opportunity for higher sales of Asian-inspired snacks

Kurkure, one of the biggest salty snack brands in Asia, has unveiled new research that highlights the opportunity for retailers in the savoury snacks category during the run-up to Diwali and other celebrations such as Christmas.

The study shows that 75% of retailers believe events and occasions benefit their Asian-inspired savoury snacking sales (KAM). The top two occasions with the biggest impact on sales are Christmas and the ‘big night in’ (KAM), meaning that many retailers are gearing up to potentially see an uplift in purchases for Asian-inspired snacks in the coming months.

Kurkure celebrates the diversity of modern Britain while bringing the rich heritage of Asian cuisine to savoury snacking, so stocking such brands is key for retailers looking to bolster sales, the company maintains.

The research also highlights the importance of seasonal festivals, such as Eid and Diwali, on the sales of savoury snacks. In fact, savoury snacks are one of the top-selling categories during Eid and Diwali, even before confectionery, cakes, and biscuits (KAM).

With the 2022 World Cup only a matter of weeks away, retailers could see a significant increase in sales of Kurkure, as 22% of retailers claim major sporting events boost their Asian-inspired savoury snacking sales too (KAM).

Since the launch of Naughty Tomato and Masala Munch variants in the UK last year, more retailers are stocking Asian-inspired snacks. Kurkure’s latest research has found that, out of the retailers surveyed, one in two convenience retailers now stock Asian-inspired savoury snacks, and this is growing rapidly, whilst 22% have noticed a rise in demand from customers for Asian-inspired savoury snacks (KAM).

Annabel Lewis, Kurkure brand manager, commented: “The findings of this new research demonstrate the demand from shoppers, and therefore the opportunity for retailers, to stock authentic Asian-inspired snacks that consumers can enjoy together.

“Having already established itself as a well-loved brand amongst retailers and consumers abroad, Kurkure’s latest insights showcase the sales opportunity for Asian inspired snacks in the UK, especially for those all-important sharing occasions.”

Both flavours of Kurkure are available in 100g packs (rsp £1) and 80g £1 price-marked packs for the convenience channel.