Product & Promotions News
Barr Soft Drinks backs IRN-BRU with £6 million campaign
Barr Soft Drinks is investing £6 million in IRN-BRU, the UK’s No.1 flavoured carbonate brand (IRI), spearheaded by three new adverts. The heavyweight campaign will continue to clearly differentiate IRN-BRU […]
Shoppers can win tickets to Platinum Jubilee Pageant courtesy of Cadbury
Mondelez International is giving shoppers the chance to win a pair of tickets to the Platinum Jubilee Pageant on 5 June, courtesy of Cadbury. For a chance to win, shoppers […]
Absolut range is refreshed with new look and remixed flavours
Pernod Ricard has unveiled has a new bottle design and remixed flavoured range for Absolut in what is the brand’s biggest shake-up since its launch in 1979. The new packaging […]
Goodfella’s pizza now available to foodservice customers
Birds Eye has announced that its frozen pizza brand Goodfella’s is now available to foodservice customers. Founded in 1993, and part of the Birds Eye family since 2018, Goodfella’s now […]
Robinson Young secures UK distribution deal with Henkel
Robinson Young has been appointed by Henkel Laundry & Home Care as its exclusive distribution partner for UK cash & carry. Henkel has been established for 144 years and is […]
Limited-edition Absolut bottle promotes the power of voices
Pernod Ricard has launched a new limited-edition bottle for Absolut, the UK’s No.1 premium vodka (Nielsen). The design resembles expanding sound ripples with the aim of promoting the power of voices […]
Mentos Fanta wins Product of the Year
After its launch by Perfetti Van Melle in summer 2022, Mentos Fanta has been awarded Product of the Year 2023. Previous Product of the Year winners on average see sales […]
Choc Caramel variant of Yazoo reintroduced in wholesale/convenience first
FrieslandCampina is reintroducing one of its best-selling limited-edition flavours of Yazoo – Choc Caramel – due to consumer demand. The variant, which replaces Yazoo’s Jaffalicious Choc Orange, will be available […]
Mondelez launches four LU biscuit varieties in the UK
Mondelez International has announced the UK launch of four biscuit varieties from the popular French biscuit brand, LU. Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte and Le Petit Citron, […]
KP launches £1 PMP for McCoy’s Sizzling King Prawn variant
KP Snacks has launched McCoy’s Sizzling King Prawn flavour in a £1 price-marked pack. The new format is the 25th SKU in KP Snacks’ £1 PMP range. McCoy’s is the UK’s […]
New Year activity to boost sales of Weetabix and Ready brek
Weetabix is back on TV screens with a lighthearted campaign to encourage Brits to try new ways of eating Weetabix. The £1.5 million campaign is running on TV, video on […]
Imperial Tobacco enhances myblu range with new blister pod packs
Imperial Tobacco has introduced improved packaging for its pod-mod vape system, myblu. The myblu range features new blister pod packs with a perforated edge. These offer better pod protection, nicotine […]
