Barr Soft Drinks launches Barr Fruity Lemonades

Barr Soft Drinks has launched a new sub range, Barr Fruity Lemonades.

Targeted at Gen Z shoppers, who are the heaviest soft drinks consumers (JVA), Barr Fruity Lemonade Cherry and Fruity Lemonade Blue are available in 500ml PETs (rsp 89p), 12 to a case.

“Barr is currently the fastest growing brand in other flavoured carbonates (IRI) and is well known for its wide range of tasty and enticing flavours. With flavoured carbonates acting as the perfect entry point into the soft drinks category, new product innovation is key for retailers looking to drive incremental sales,” says Adrian Troy, marketing director at Barr Soft Drinks.

“Barr Fruity Lemonades offer shoppers something really quite different, blending big, full-on fruit flavours with a refreshing lemonade finish.”

In consumer research with 12-24 year olds, both new flavours performed extremely well. Over 85% said they would buy it again and 77% of non-Barr drinkers confirmed intent to purchase.

“We are launching this exciting NPD alongside an exciting range of PoS across all channels. Retailers should stock up on both flavours and make use of this eye-catching PoS to grab shoppers’ attention and encourage impulse sales throughout the summer months, a key sales period for soft drinks,” adds Troy.