Dole adds mango and pear variants to Fruit in Juice cups range

Dole Sunshine Company has added two new variants to its Fruit in Juice cups range.

Mango in juice and Pear in juice complement the existing range of Tropical Fruit, Peach, Pineapple, Mandarins and Mixed Fruits in juice cups.

The new variants contain 100% fruit in juice with zero added sugar, have less than 100 calories per serving, and come in a four-pack with an rsp of £2.19.

Research commissioned by Dole with C-Space market research agency identified both Mango and Pear within the top seven fruit varieties that consumers would be interested in trying in fruit cup format across several countries.

Andrew Bradshaw, UK sales director of Dole Sunshine Company, comments: “We are delighted to bring these two new fruit in juice products to the UK in variants which we know consumers are looking for.

“Dole currently enjoys a 60% share of the fruit in juice category (IRI), so these new additions should help us build on that position and support our journey towards becoming a health and wellness brand, providing consumers with healthier food options in convenient formats that you can take with you.

“With no added sugar, artificial colours or flavouring, these two new flavours to our Fruit Cup range provide an excellent source of vitamin C, count as part of your five-a-day, and are delicious, whether served chilled or enjoyed at room temperature.”

Published Date: July 19, 2022
Category: Product & Promotions News